YouTube SEO: 5 Tips to Increase Your Ranking on the Platform

youtube SEOYouTube SEO may seem like something of a misnomer if you’ve always connected search engine optimization to written content. But optimization is just as important for video and audio content as it is written content.

We’ve already discussed why video content is important, why you should have a YouTube channel, and how that importance will only grow in the coming years. In the following article, we’d like to focus on how to make your video content stand out on one of the largest video streaming services in the world. Action!

1. Focus on the Content First

So, what is YouTube SEO, and how do you make it work for you? It all starts with making great content.

How do you do that? Here are some best practices:

  • Make your videos instructional
  • Keep them short
  • Include strong openings
  • Show personality

Invest in a professional production quality. Search for professional filmmakers in your area and view their portfolios.

And lastly, create content people are searching for. To find out, run searches for your keywords. See what’s already out there, and pay attention to other videos’ commenters, especially ones offering constructive criticisms.

Feedback is particularly helpful. That’s because it gives you an idea of how to angle your content so it stands out from what is already getting results.

2. Make Keywords and Descriptions Consistent

The next step for using SEO on YouTube is to think about how you would describe your video to a stranger. What would you say to communicate the video’s main idea in a manner that they wouldn’t even have to watch it to get the point?

If you’re a better talker than writer, describe the video into a recorder. Then, go back and listen to it. You’ll notice which specific, relevant keyword phrases jump out at you in the playback.

From there, clean it up into a short description of three to five sentences. Try writing at least five headlines with the keywords you’ve noted.

Following this order ensures titles and descriptions will be consistent with the actual content. This also will ensure viewers aren’t annoyed at the prospect of expecting one thing and getting another. For help with finding related keywords, use the Google Keyword Planner tool.

3. Use a Call to Action

Many of the YouTube SEO 2018 hacks you’ll see talk about CTAs, or calls to action. You’re probably used to having them with written content. Video lends itself to this as well.

Try to end each video with a CTA. Equip the viewer with what he or she needs to find out more or make a purchase. Make that information link-out to the appropriate page or related content.

4. Use Layovers Effectively

Some of our favorite YouTube SEO hacks include layovers. These are small boxes of text information that appear in the video. (A “subscribe” button in the bottom corner, for instance.)

The key is to make these noticeable but unobtrusive. They can convey additional information, subtitles, and a variety of other textual data to complement what the viewer is seeing on-screen.

5. Think Playlists

The final way to boost SEO for YouTube is to make sure your videos have some continuity to them. Have one link to the next to guide your viewers deeper into your world.

You can do this by building shorter videos around a theme. Group them together in playlists. This will ratchet up the time viewers spend with your videos, and that will attract Google’s ranking algorithms.

Your YouTube SEO Game Can Make a Big Difference

YouTube SEO, when applied correctly, will help you stand out in an increasingly video-centric online world. It’s not just for articles anymore, so make sure you’re following the tips we’ve covered here.

And for more info on how SEO works and how to make it work for you, check out this blog post.

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5 Reasons Why Your Brand Should Have a YouTube Channel

your brand should have youtube channelYouTube is one of the largest social media sites in use worldwide, second only to Facebook in terms of usage. In fact, there are over 1.8 billion users logged per month. With this vast amount of users, you have a better chance of reaching more customers if you have a YouTube channel for your business. But reach isn’t the only benefit. Here are 5 reasons why your brand should have a YouTube channel for marketing:

1. Increased Revenue

You can generate income through in-video ads on YouTube, which works together with a Google AdSense account.

With YouTube, you can generate revenue through leads and conversions that come in through your channel. Video content has the third-highest conversion rate in income generation. This is in comparison to Facebook and Vimeo, which rank first and second respectively.

People might not discover your products on Facebook but through an ad on YouTube. With quality content created and released through your channel, you can get more traffic and that leads to on-site conversions that generate income. YouTube also helps build backlinks, boosting SEO efforts for your site.

2. Brand Recognition

Video marketing is an effective means to get your brand to get recognized and known. Most consumers are likely to view a video more than a blog post due to how it provides a full audio-visual experience. Formats for content can include testimonials, tutorials, interviews, and product demos.

Search engines show inclination in putting video content among the top search results. Videos tend to have more views and a higher click-rate compared to written content. With consistent content published on your YouTube channel, your brand gets more views and it becomes recognized the more it appears.

3. Quicker Interaction

Like every form of social media, YouTube allows you to interact with your customers and viewers through comments and messages. You can use their comments to fine-tune and improve on the content and product that you provide.

With the use of Google Analytics integrated on YouTube, you can see how many views your video content gets, the ratings received, and other important metrics. You can study the data to determine how successful your ad campaign is going and if there are any details you have to improve. Not every advertising outlet gives you the chance to do this.

4. Higher Purchase Rate

Online shoppers who viewed videos have a higher chance of purchasing a product compared to non-viewers. This makes sense as a variety of demos and advertisements have a better sense in calling viewers into action.

In fact, a consumer is 1.81 times more likely to purchase a product after watching a video. They want to see the product in use. It gives the same feelings when checking a product out in person.

This is the same reason why unboxing videos are so popular. People want to see the product as it really is.

5. Better Visibility

One of the benefits of using YouTube for business is the capability of making your brand visible. This gets together with brand recognition as you increase your chances of potential customers buying from you using this.

Search engines tend to bring video content on top. Your YouTube ads will also show up before other videos play and on websites with AdSense banners as well, giving you more coverage.

Your Brand Should Have YouTube Channel Marketing Today!

Don’t wait! Use YouTube to reach out to your customers. While Facebook is one of the top social media sites utilized for business, YouTube broadens your reach and draw in more potential consumers to you.

Interested in knowing other options in growing your business? Understanding why your brand should have YouTube channel marketing and getting it right can be difficult. We’re here to help.

Get in touch with us today and we’ll help you get started with video marketing and other services to help you flourish.

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The Beginner’s Guide to LinkedIn Best Practices

linkedin best practices

LinkedIn is one of the world’s most popular social media sites, and for good reason. Unlike other social networking sites, LinkedIn is solely dedicated to branding and helping businesses and users connect in a variety of ways such as job recruitment, blogging, and professional networking.

If you’re a small business and you’re not taking advantage of everything LinkedIn has to offer, you may be making a critical mistake.

Here’s a quick beginner’s guide to LinkedIn best practices to start you off on the right foot.

Don’t Treat LinkedIn Like Facebook

While LinkedIn is indeed a social media site, as are Facebook and Twitter, that doesn’t mean you should treat it like its siblings. LinkedIn isn’t the place for you to post about your weekend or share photos of your family. Remember, its key aim is to connect users in a professional manner.

That means that any updates should be kept strictly work-related and professional. Posts should be relevant to your business. It also means that posting 20 updates per day won’t exactly get you the most connections. Try and be more selective about what you share on LinkedIn and how often you’re sharing.

Fill Out Your Page

Last year, LinkedIn hit a major milestone of 500 million users and 10 billion job postings. So needless to say, a lot of people are using LinkedIn. One great way to make sure that your business appears in people’s searches is to fill out your page and keep your page regularly updated.

LinkedIn promotion guidelines encourage brands to feature a photo of their logo, their location, a descriptive headline, and a summary of their business. Your page should be updated every so often to incorporate any changes your business undergoes.

Crosspost Web Content

LinkedIn is a bit of an anomaly, as it isn’t quite a blog nor is it entirely a social network. Instead, it combines the best of both worlds to deliver something unique, and LinkedIn branding guidelines encourage users to use it as such. That includes cross-posting your web content. If your website features a blog, be sure to share it with your LinkedIn connections when it’s time to publish.

Aside from encouraging user engagement, sharing content boosts visibility and can help your company’s SEO strategy.

Respond to Customers and Clients

Finally, make sure you take the time to reach out to customers and clients. If someone shares your content or writes a positive review, replying with a quick ‘thank you’ is a great way to show your appreciation.

Replying quickly also shows visitors that you’re paying attention. No one wants to be left hanging if they have a question. Try and respond to any comments and questions within a few hours.

Use These LinkedIn Best Practices to Grow Your Brand

If you’re not used to using LinkedIn, it may take a bit of time to get used to. But by following these LinkedIn best practices, you’re sure to make the most of your time on the social networking site.

Want more advice on social networking or growing your business? Then be sure to get in touch with HD Marketing and Design today for everything from web design to digital marketing.

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How to Keep Reaching Your Audience After the New Facebook Changes

new facebookLet’s face it – social media platforms like Facebook are on the same level as search engines when it comes to building visibility for your brand. And like Google, Facebook is constantly making algorithm changes that affect your ability to reach your target audience.

The new Facebook changes are the talk of the town and causing worry among brands who don’t know how to get their posts through to their audience. But rather than quitting, you should simply learn more about the Facebook algorithm change. In this article, we will go over the Facebook update and how you can ensure your posts show up in the Facebook feed.

Focus On Meaningful Interactions

One factor that plays a role in your posts ranking in Facebook is meaningful interactions. All this means is creating content that’s stimulating conversations, shares, and comments. If you’re pushing out posts with value and relevance, then this shouldn’t be an issue.

Feature a User in Your Content

The Facebook update places emphasis on posts shared by individuals that receive comments and engagement quickly. In order to have your posts prioritized you should focus on your users and sharing their stories.

This puts your users in the spotlight and makes them more likely to share it with their followers.

Record Live Videos

Just about every social network has the live video features, and Facebook is one of the top used by brands and users. If online video is the key to visibility, then live video is the cream of the crop.

What’s great about live video is that it gets instant views and commentary, which is pure meaningful engagement. Live videos also receive about six times the amount of interactions than typical videos.

Don’t Use Engagement Bait

We’ve been talking about the importance of engagement for getting Facebook reach, however, you don’t want to try and trick the system. If you’re posting engagement bait, then you’re posts will be “demoted.”

This goes for posts like, “Comment if you like pizza!” Obviously, a lot of people who see the post will comment because most people like pizza.

Build a Community On Facebook Groups

Another way to get more engagement for your posts is to create Facebook groups for your audience. This way, they have a place to go to read posts, comment, and have discussions with others.

Businesses especially have a greater opportunity to engage their audience and build their brand visibility at the same time. You can keep your members updated and create events.

If you can get members to share your posts, then you’re taking your visibility beyond the group and getting additional engagement.

Benefit from the New Facebook Changes

Whenever a platform or search engine you use changes its algorithm, it’s important to learn it and master it. And if you don’t have the time to, then you need to hire a professional that can.

At HD Marketing & Design, we have experts that can assist you with the new Facebook changes. We also offer video production, SEO, and website design, which are all important for your social media marketing strategy.

Get in touch with us today to learn more about our services!

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Video Marketing: The Best Way to Showcase Your Product

video marketingDid you realize that mobile video consumption rises by nearly 100% each year?

Most consumers are far more likely to watch a video than they are to read a lengthy blog. Using videos can help you inform prospective customers about the products and services you offer.

The key to a successful video marketing campaign is producing appealing and informative clips. Hiring professionals to help produce these videos is a good idea due to the vast amount of experience they have.

The following are just some of the reasons to use video in your pursuit of search engine dominance.

Video Marketing Can Help to Boost Conversion Rates

According to recent studies, adding video to your homepage can help to increase conversion rates by up to 80%.

Making the videos on your website persuasive and entertaining is a great way to motivate a prospective customer. When developing a script for your videos, you need to focus on appealing to the emotions of a buyer.

Whether you are making a how-to or testimonial video, having a script in place is important. A script can help you be more concise with your message, which is important when trying to appeal to customers with short attention spans.

Video is a Great Addition to Your Email Marketing Campaigns

If you are like most business owners, email marketing is something you view as a priority. Finding ways to make these campaigns more modern and informative is easy with the addition of videos. Rather than telling a prospective customer about your company, you can show them what you are all about in a video.

Most people find it boring to read a lengthy marketing email. The best way to keep an email recipients attention is by presenting them with a well-made video.

Search Engines Absolutely Love Video

Another reason to take advantage of video marketing is the fact that search engines love this type of content. In most cases, videos will have more views and a lower bounce rate than written content pages. Weaving a tapestry of different videos into your website can help you to increase traffic with ease.

Instead of trying to take on the difficult process of making your own marketing videos, you should work with professionals. They will be able to help you come up with ideas for these videos and then bring them to life with ease.

Get More Social Shares With Video

Most business owners realize just how valuable a presence on social media can be.

The key to having social media marketing success is providing your followers with great content. Having a video you have produced go viral can garner you a lot of attention from new customers.

Before choosing a company to help you with your video marketing efforts, be sure to take a look at their portfolio. Seeing a company’s previous work is a great way to assess their skill.

The Power of Video Marketing

Instead of wasting your time and money on outdated marketing methods, now is the time to embrace the power of video in your marketing strategy.

Are you looking for a company to help you with your marketing efforts? If so, be sure to contact HD Marketing & Design today!

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5 Ways to Start Connecting With Customers Through Social Media

connecting with customersYour business can’t grow without connecting with customers, but how and where can you connect with potential and current customers? Did you know over 71% of customers who have a good experience with a brand through social media will recommend it to others?

What are some ways you can build that connection? Take a look at five ways you can start connecting with customers on social media today!

1. Create Worthwhile Content

Your social media platforms should always have a long-term plan in place to organically grow your potential client base. One of the best ways to do that is by coming up with content that will be valuable to your followers.

No one wants to see their time wasted reading emails or posts that don’t bring much to the table, so generate a few ideas to keep people engaged.

2. Schedule Time to Interact with Followers

You won’t grow your potential client base without a strong level of communication. You won’t see any businesses succeeding without proper communication in place and interacting with your followers is basically doing that.

How can you schedule that into your busy day? There are a number of apps out there dedicated to managing multiple social media platforms, so spending 30 minutes in the morning and 30 minutes in the evening should keep your communicating consistent.

3. Make Videos

YouTube isn’t the only way to use videos to engage with your followers on social media. Facebook live is a great way to interact in real time. You can hold Q&A sessions, or speak about a hot topic that wouldn’t need to be included in a lengthy blog post.

You can also use other platforms such as Instagram and Snapchat to create shorter videos that can still be worthwhile and engaging.

4. Paid Advertising

If you have a good sense of your advertising budget, paying for advertising can pay off in dividends. When you target the right potential customers, spending $50-$100 on a simple ad can have a great return on your investment.

One thing most businesses may not be aware of is the fact that Facebook is becoming much more focused on what individual customers search for and place ads on their news feed based on this information.

So as an example, if your business is based on web design and you pay for advertising space, anyone looking for web design in your area will see your ads pop up. Not too bad for the price of a Benjamin!

5. Become Well Known on Brand New Social Media Platforms

You might be thinking “why should I waste time on lesser-known social media apps?” It doesn’t hurt to take a risk on one or two that may become the next Twitter or Facebook.

If you become one of the main voices on an app, you can have potentially thousands of people to sell and promote your products to. Just make sure it’s a fit for your target audience otherwise you’ll be wasting your time.

Connecting with Customers to Impact Your Business

If you have a game plan in place for connecting with customers, adding these tips will help organically grow the online presence of your business.

Are you looking for more tips to improve the marketing and advertising of your business? Be sure to follow our blog for more tips!

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Why Defining Your Audience Brings More Customers

target marketing strategies

No business can be successful without a smart marketing strategy. How’s yours?

It’s especially important that small and medium business owners become marketing experts. With a more limited budget, you have to be more creative.

When you’re trying to make the most of your money, target marketing strategies are especially helpful. They can ensure that you’re reaching the right audience of people who have a real potential to turn into customers or clients.

Spend some time thinking about what you want your business to be, what you want your brand to mean, and what service you want to provide to others. Knowing the identity of your company is the first step to finding the right customers.

Below, we’re expanding on this tip and others so you can take your business to the next level. Read on to learn more.

1. Define Your Audience

In order to implement the appropriate target marketing strategies, you first have to identify who it is you’re targeting. It’s highly unlikely that your business or service is going to appeal to everyone, and that’s okay.

As far as marketing goes, it’s better to reach 15 people who all convert to customers than to reach 100 people who never make a purchase from you.

Create customer personas by answering questions about your ideal audience such as:

  • How old is your customer?
  • Where do they live?
  • How much money do they make?
  • Are they single or do they have a family?

This exercise will give you a clear understanding of who your marketing should reach. Then you can look for the outlets and partners that will help you achieve that goal.

2. Tell Your Story

Today’s consumer is smarter and more empowered than ever. They know that their dollars are in demand, and they are aware of how many choices they have in every industry.

Your brand’s story is the best way to set yourself apart and to make your company stand out to your target audience. Identify what it is that your potential customers value–saving money, saving time, being eco-friendly, etc.

Incorporate those values into the identity of your brand and communicate that in a fresh and engaging way through your marketing.

3. Evaluate Constantly

Marketing is a living, breathing thing. What works for you one year might not work for you the next. As your business grows or your product line expands, your audience might change as well.

Set aside time each month, quarter, or year to evaluate the successes and failures of your marketing strategy and make adjustments as needed. You may find that print marketing converts more customers than online, or that most people find you through your social media channels.

One marketing strategy is not going to span the life of your company, so don’t be afraid to change things up and try something new as you grow.

Ready to Try These Target Marketing Strategies?

Creating a robust marketing strategy for your business is hard work, but it’s well worth it in the long run. Identifying your target audience will save you money on the front end and will help you convert more people into paying customers.

For more information on implementing the best target marketing strategies for your business, please contact us at any time.

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5 Tips for Choosing an SEO Agency

SEO agency

Is your website lost in the abyss of the World Wide Web? If you are floundering at the bottom of search engine results pages (and not even the first one), then the answer to this is an unfortunate “yes.”

The good news is, your website doesn’t have to drift into a black hole, never to be seen again. SEO is your lifeline–your tether–anchoring you to SERPs and ensuring you are FOUND by your target audience.

While most people have heard of SEO in the past, with Google’s constant search algorithm changes (about 500 to 600 per year), it can make it impossible for you to keep up.

But, have no fear!

A professional SEO agency can help you achieve the rank, visibility, and traffic you desire. The key to exceptional results is finding an exceptional agency to work with.

Follow these five tips when choosing an SEO agency.

1. Reject any Company Claiming Top Rankings Guaranteed

A simple fact you should understand is that Google (or any search engine, for that matter) isn’t relative to any SEO agency. As a result, there is no one who can guarantee that they can get your site to a top three ranking.

While professional SEO companies are going to give you a timeline, as well as assurance you will eventually reach the top, if they utter the word “guarantee,” stay away. Why?

There are two reasons a company may provide this so-called guarantee:

  1. They are lying.
  2. They are planning on using black hat SEO methods that may hurt you in the future.

Find a company that gives assurance–without making a guarantee.

2. Find a Company Willing to Educate You Along the Way

A great way to determine if the SEO professional you are hiring has the necessary expertise and knowledge is if they can educate you on the process. If you ask a question, the agency you hire should say much more than, “We’ll handle that.” You need to find someone who will outline exactly how it will be handled, and why it is being done that way.

3. Ask for the Company’s Portfolio

You need to see the work the company has done in the past. This is crucial when hiring an SEO agency. By taking a look at what they have achieved for other clients, you can determine if it is the right company to help you meet your SEO goals.

4. Check the Company’s Digital Profiles

If you are hiring someone to help you with SEO and ranking, then they should have a good ranking themselves. Be sure to check their online presence, including how their website ranks, as well as whether or not they are active in the “digital world” (i.e., blogging, forums, social media, etc.).

5. Read Reviews and Testimonials

Be sure to see what past clients have to say about the company. While not all reviews may be good, be sure to read several to get a thorough understanding of the company and the way they work.

Finding the Right SEO Agency for Your Needs

The SEO company you hire can actually make or break your marketing efforts. Take some time to find the right one by using the tips here.

You can also visit our blog to learn more SEO tips or contact us to speak with a pro.

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How to Create a Mobile Friendly Website

mobile design

In what seems like a few short years, mobile devices have overtaken desktop as the top source of web traffic.

More than half of the visitors to your site will be using their phones or tablets. It’s pretty clear that your business needs a mobile-optimized website.

So how do you get started? Here are some mobile design tips to keep in mind when developing your site.

Use Responsive Design

When smartphones first started to find their ways into people’s pockets, mobile web browsing was a mess.

Websites were designed for desktop monitors, which are in landscape orientation. Meanwhile, these new mobile devices were most naturally used in a portrait orientation.

Understandably, the viewport of the phones didn’t match the layout of the sites. The result was text and images falling off the side of the screen, awkward zooming defaults, and other mayhem that made visiting a website a very unfriendly experience.

Over the years, developers tinkered with ways to solve this new problem. And now we have a great mobile design solution: Responsive design.

Responsive design uses the website’s CSS code to make adjustments to page elements’ size and position depending on the size of the screen being used by the visitor.

The main advantage of responsive design is only needing one website. Without it, companies would actually need to build two separate websites with different sets of code and different URLs – one for desktop, one for mobile. Sticking to one site saves money on design, maintenance, and hosting.

Getting to set parameters for any given screen size means your site is ready to adapt to future technology trends. If, say, square screens become popular in 5 years, your site infrastructure is already prepared to deal with it.

Optimize Images for Speed

High-resolution images look great on your site, but improper formatting could cause your site to slow to a crawl.

Slow load times mean bad news for your bounce rates. 53% of people leave a mobile site if it’s not loaded within 3 seconds.

User experience isn’t the only thing that suffers because of slow speeds. Starting in July 2018, Google’s algorithm will start to punish slow mobile sites on their rankings more than ever. A sluggish site means your SEO will nosedive.

When uploading images, be mindful of their size and format. You might need to do some editing to ensure your site is as fast as possible.

Embrace Simplicity

In many cases with mobile design, less is more.

It can be tempting to let your creativity flow and use a lot of unique typefaces and funky aesthetics. But visual layout choices that are fun aren’t always practical.

Remember that audiences are looking at a screen that’s only a few inches tall. It’s easy to overstuff such a small space.

An overly complicated layout or loud visuals can distract your visitors. To keep the focus on your message and your products, stick to the basics.

Choose easily legible typefaces and font size. Make sure any buttons or icons are big enough to easily tap. And keep in mind that a little white space doesn’t hurt.

Learn More About Mobile Design

Having a great mobile site is a necessity for your business to thrive online.

To learn more about how to get started designing your mobile website, keep an eye on our blog.

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How Does SEO Work and How to Make It Work for You

how does seo work

You want your business to be No. 1 in your industry, but it all starts with being in first place online in today’s competitive digital landscape. In other words, you need to become a master at SEO. But how does SEO work?

Research shows that business spending on SEO is projected to jump from just $11.44 billion back in 2008 to a whopping $79.27 billion in 2020.

If you are not on the fast-moving SEO bandwagon yet, you and your business will soon be trailing behind.

Being found online is unquestionably a big deal nowadays, but you may understandably be intimidated by the complex world of SEO. Here’s a rundown of SEO tips to implement and how to get SEO to work for you.

Let’s jump in!

How Does SEO Work?

SEO, also known as search engine optimization, is a process used to get traffic to your website from the natural, editorial, organic or free search results on Google and other search engines.

The more your website appears in a user’s list of search results thanks to SEO, the more likely you will get people coming to your site. And that increases your chances of turning users into clients.

How can you get your site to show up more often in search engine results? It needs to please today’s search engines, and the key to achieving this is offering an excellent user experience on your site.

That means providing relevant, high-quality, multimedia content consistently to your specific niche audience. It also means having Web pages that are mobile friendly along with images that will capture the user’s attention and offer information that is easy to consume.

How Can You Make SEO Work for You?

Now we’ve answered the question “How does SEO work?” The real question you may be asking is how it can work for you specifically.

For starters, perform some research on your competition. Figure out what their pages are missing. This is something you can offer on your own site.

Now, focus on your site. Start by creating strong content, whether it is for a landing page or a blog post. The better your content is, the more likely it will catch the eye of Google.

Then, be sure to include a keyword in your title. A keyword is any phrase or word you use in your website content that will enable people to locate your website through search engines.

This same keyword also needs to go in at least one of your sub-headers as well as in the alt-tag and name of the image you include in your content. You’ll also want to include the keyword in your URL and in the content of the post itself.

In other words, keywords are the key to success with SEO.

Your content also needs to include internal and external links, as these links will make your content even more credible in the eyes of search engines.

How We Can Help

We offer top-of-the-line SEO services along with other marketing services for your business, ranging from Web design to branding and even social media marketing.

Contact us to find out more about how our team of experienced marketers can help you to achieve your organizational goals through affordable, creative and effective marketing solutions.

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