How to Hire the Right SEO Company for Your Business

SEO companyAre you looking for an SEO company for your business?

Not all SEO service providers are of the same quality. Many of them make groundbreaking promises to rank your business first, but this may not always be easy or even possible.

You have to choose carefully who you work with if you want to actually get results and return the investment. Also, some companies may use unethical techniques to rank a website, which is not something you should ever agree to.

Keep reading to discover how to hire the right SEO service or company for your business and avoid the shady ones.

Think About Your SEO Goals

Before you hire an SEO service company, you have to set clear goals. You should know exactly what you need help with.

For example, do you need link building, ranking for keywords and more traffic? How about SEO audit, retargeting or complete content marketing?

Figure out what your priorities are and discuss them with the company.

Get References and Read Reviews

One of the worst mistakes you can make when hiring an SEO company is to go with the first one ranking on Google. You probably think they know what they’re doing if they’ve ranked so high, but that’s not always the case.

Before you shell out a large sum of money, do some research on the company. Check their ratings, get references and read customer reviews. See if they actually helped a company improve their SEO and if they comply with Google’s Webmaster Practices. Once you gather all the information, make a final decision.

Ask About Their SEO Process

Different SEO companies have different ways of achieving a single SEO goal. As a client, you have every right to be involved in this and see if it’s the right way to go. Be wary of companies that don’t report or inform you of anything.

Google changes its SEO requirements and updates is algorithms constantly. If you don’t follow the rules, you may not only be ignored, but also penalized.

Discover what tools and metrics the company will use and how they’ll help your business. Most importantly, ask what they do in case you don’t see the results you were promised.

Test Their Communication and Customer Service

A good SEO company will have a solid customer service in place. After all, they’re working with the people behind the business. If a company communicates poorly, avoids questions, doesn’t reply to emails or sugarcoats things, stay away.

At the same time, see how their customer service is. You can read reviews from other clients, or test it yourself. Ask them about their worst customer to date and how they resolved the situation. This will tell you a lot.

Ask Lots of Questions

A legitimate SEO provider won’t hesitate to answer all your questions. Not every business owner is familiar with SEO practices, so whenever you need clarifications or just want to know how something’s done, feel free to ask them.

If they care to help you, they’ll explain everything clearly. If they’re shady, they’ll try to avoid the answer, leave you hanging or just stop communicating altogether.

Final Thoughts on Hiring the Right SEO Company for Your Business

Doing SEO right is much more than just keywords and rankings. You need a reliable company that’ll help you achieve your SEO goals.

Need help boosting your online presence? Visit our blog for more useful SEO tips or contact us today to see how we can help you.

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Is It Time to Hire a Responsive Web Design Company?

responsive web design companyDesigning a website is a balanced mix of creativity, engineering, and strategy.

The right firm for the job will know how to express your brand in a way users can relate to. They’ll make it exciting, easy to find, and interesting enough to keep coming back.

The best teams will top it all off with a responsive approach.

A responsive web design company is one of the best investments you can make for your website.

Keep reading to discover why.

What Is a Responsive Web Design Company?

Responsive design takes a web page and makes it adaptable to any screen.

It allows users to enjoy your online world from a desktop, tablet, or smartphone in one easy step.

The alternative? Paying for someone to build your page, then paying for an extra set of code to make it mobile-friendly.

There’s no need to do double-duty.

Save yourself the time and money and make everything mobile from the start. You’ll open a world of opportunity and get your site to market much faster.

Here are a few more benefits of working with a responsive web design company.

1. Stronger SEO Performance

There’s no point in having a website if you’re not focused on generating traffic. With billions of sites online, you need to be thinking about SEO from the start.

Responsive design means you only have one URL, meaning you’re saving yourself from the risk of duplicate content.

This one of the major things Google bots look for as they search the web. If there’s even a slight sign you’re trying to double-dip your content, your rank can suffer.

Other SEO boosts include lower bounce rates and a stronger UI across all screens.

2. Better Management

If you’ve experienced any form of re-branding or company expansion before, you know the work it requires on your website.

Imagine doing that twice over — once for your desktop URL and again for your mobile.

With the help of a responsive web design company, you don’t have to. This can cut editing time in half, which opens your schedule to focus on other things.

Remember, your design has an effect on digital marketing and brand recognition, too. The more everything is in sync, the stronger a foundation you have to work with as you build your brand.

3. Most Users Are Mobile

This is the most important takeaway: mobile is the method of the future.

In the past, more than half of all local searches were done from a mobile device. Moving forward, the number of all internet searches is expected to tilt towards mobile.

It’s not enough to just be online anymore. You have to take the extra steps to meet users where they are, and more and more of them will be on mobile.

Focus on getting there before your competitors and do it better.

Starting with responsive design can make this happen.

Build Your Best Site

You may love using desktop screens at work, but most of your users are interacting with you from their phone.

They’re going from social media to your site while they sit in traffic.

They’re looking up something that came up in conversation over lunch.

Whatever the reason for searching you, you owe it to them to present your brand in the best way possible.

Contact us today to make this happen.

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What Do Your Website Metrics Mean?

website metrics

Attracting and keeping customers coming back to a website can be tough. Even with the perfect product or service, traffic isn’t guaranteed. If you want to grow as a business, you have to understand and use all the website metrics you have.

Before you delve into conversion optimization, SEO services, and ad campaigns, read this guide first. It will teach you all about important metrics used to optimize traffic.

Traffic Metrics

This range of website metrics is simple. You get direct visitors that typed in your URL and hit enter, those that click on your website during a search, and those that clicked on a referral link.

Knowing where your traffic is coming from is half (or part) of the battle.

New & Returning Visitors

Understanding visitor website metrics on behavior patterns is key to improving conversion and retention rates. When it comes to new visitors, you must focus on website presentation and functionality.

If you cannot grab the attention of a first-time visitor in 8 seconds, your opportunity will be lost. When it comes to returning visitors, you’ll need to understand why visitors are returning. Are they returning to complete a purchase? Is it a repeat purchase or a new purchase?

Web metrics and mailing lists can help answer these questions.

Website Interactions

What your visitors do once they’re on your website is also very important. If you can read their viewing behaviors then you can tell what works or what content is engaging them. Does your website get a steady flow of comments/reviews? If not, then you should try to incentivize engagement. Quizzes, giveaways, and other contests are great examples. The more website interactions you can get, the better your website metrics will look.

This also ties into value per visit. Value is measured by page views per visit, comments, reviews, shares, and purchases. All of these things are valuable in their own right and contribute to your page ranking. If you know the value per visit, you can start implementing lead generation, SEO services and start increasing conversion rates.

Bounce Rates and Exit Pages

Visitors who don’t interact with your website and leave, it means they’ve bounced. When you’re getting a high bounce rate, you should consider looking at a few possibilities:

  • Bad/incompatible referral
  • Poor website interface
  • Slow page loading
  • Too text-dense

Now, visitors who do interact, but ultimately leave your site without converting offer more metrics.

Exit pages can tell you why you’re not converting. For example, losing customers during the checkout process. This could mean broken or complicated checkout progression. Also, check for product sale errors or cart errors.

A weak Call-to-Action is another common exit page indicator. Focus on strong sales copy to improve bounce rates.

Utilizing Website Metrics

Log and monitor your metrics closely. You should start looking at a targeted marketing and conversion campaign.

HD Marketing Design is your one-stop shop for putting website data into action. Learn more about how we can increase your traffic, improve quality of traffic, and get the best value for your buck.

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Tips for Making Professional Social Media Connections That Convert

social media connections

 

Social media marketing continues to grow in popularity, and it’s not going away anytime soon.

If your goal is to significantly grow your business, simply posting random information is no longer sufficient. Instead, you must reconfigure your marketing plan with a focus on creating social media connections that convert.

There are many benefits of social media marketing. In fact, it’s one of the most affordable and effective ways to engage customers. However, the truth is that no amount of posting and advertising will bring serious business growth unless the content you share is both valuable and enticing.

Understanding the dos and don’ts of social media marketing will help you build customer loyalty and grow your business brand. Here are a few key points to get you started:

Learn How the Platforms Work

Each social media platform works a bit differently, and you must take the time to learn the basics. Purchase a course, take advantage of free online resources, or leave the work to a professional. Although it may seem tedious, this is necessary to truly capitalize on social media marketing opportunities.

Engage with Your Audience

Remember that your social media platforms are an extension of your customer service department. Customers are more likely to express their opinions over social media platforms, so it’s important to pay attention to what they’re saying.

Make it a point to openly communicate with your social media contacts. This will allow you to proactively deal with problems as they occur. It also goes a long way towards creating a feeling of personal connection between you and your customers.

Don’t Try to Do It All

Spreading yourself too thin is a recipe for disaster in most parts of life. Social media marketing is no exception.

Don’t try to use every social media platform available. Choose two or three that are most effective for your business and master those before adding any new ones. A general rule of thumb is that if you can’t actively use the platform on a regular basis, then you probably shouldn’t be wasting your time with it.

Keep It Interesting

Make sure all of your posts aren’t business related. Most people visit social media platforms to relax and unwind. They may be put off if it feels like they are constantly being bombarded with advertisements.

Make it a point engage your social media connections by sharing funny, heartwarming, or informative posts that will interest your audience.

Are You Ready to Create Powerful Social Media Connections? Let Us Help!

At HD Marketing & Design, we believe that relationship marketing is one of the most powerful forms of advertising. Our social media marketing service is designed to increase brand awareness and enhance audience reach.

If you’re ready to take your marketing to the next level, contact us today for a custom internet marketing quote.

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Web Videos: The Future of Online Marketing

web videos

What if your business could go viral the way some successful marketing campaigns have? What would that mean for your sales and the number of new leads you’d generate? It would probably all lead to good things for your company. At least, that’s what happened to companies who went viral with their video marketing campaigns. But this isn’t just a trend among big businesses. Smaller companies are also turning to video marketing – and they’re seeing big results!

Web videos are the future of online marketing. Here’s why!

What Makes Web Videos So Useful?

People Love Visuals

Do you remember loving picture books as a kid? In all likelihood, that same fascination hasn’t faltered in the digital era. Today, we’re exposed to more pictures and videos than ever before – thanks to the Internet. Human beings have always been more receptive to visuals than text. Though marketing has taken auditory and written forms throughout history, it has, for a large part, taken the form of visuals.

Technology has only catered to our love of visuals more. In some ways, it’s even conditioning us to respond more to visuals than any other medium. Creating videos used to entail a big production all in itself. But with smartphones and handheld video cameras, it’s never been this easy to create and upload videos.

Web Videos Improve SEO

Search engine optimization (SEO) is the nature of modern-day marketing. Without SEO, websites can’t improve their visibility on Google search result pages (SERPs). Websites optimize everything from their mobile compatibility to their blog content. They do this in an effort to gain web traffic and improve their SERPs visibility.

But Google routinely changes its PageRank algorithm. As a result, these changes are always molding common SEO practices as we know them. Despite changes to the Google Algorithm, video content has risen as one of the newest and most prominent SEO practices. And it’s no surprise either.

Lower Bounce Rates

There’s been a rapid development in video-oriented social media platforms in recent memory. Platforms like Snapchat, Instagram, and Facebook Live currently dominate the social media stage.

Because people love visuals so much, web videos have the power to allure people in and keep them interested. Bounce rates decrease as people stay on web pages longer. This translates well on site statistics, which Google takes into account.

Backlinking

Google not only likes websites that keep people logged on for longer. Google also likes backlinks. And a good way to build backlinks is by incorporating videos on pages of written content.

Because people like video so much, they’re more likely to read corresponding text. They’re then more likely to click on links within the corresponding text. Hence, backlinking.

YouTube has only enhanced this. In fact, video and written content are a match made in Marketing Heaven because of YouTube. Companies not only boost their YouTube channels when they add new video content. They can also embed their videos to their websites, as well as share them across several social media platforms.

Brand Storytelling & Shareability

As a kid, your favorite form of storytelling most likely entailed visuals. Though adults are more open to the idea of reading novels and long texts, they do still appreciate a good visual.

It’s the same thing when confronted with an unfamiliar brand. Every brand has a story to tell. And by telling that story, the company sells the brand and leaves a lasting impression on those who come across it. Because web videos dominate nearly all other mediums today, they can only make brand storytelling more effective.

But people’s affinity with videos isn’t the sole reason for this.

With a simple click of a share button, a single person can spread one video to hundreds of social media feeds at a time. With multiple social media platforms to do this, there’s hardly a limit to where your videos can end up.

Market Your Business For The Future

As technology and social media advance, web videos are only going to grow more prominent. In some ways, video marketing is already dominating other marketing mediums.

Are you ready to take your business to the next level?

HD Marketing & Design is here to help you make a lasting impression for years to come. We offer a range of web design, development, and marketing services, including video production. Contact us today!

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5 Tips for Hiring a Social Media Specialist

social media specialist

Businesses are recognizing the need to invest in social media marketing to keep up with their competitors. In the past two years alone, the amount spent on social media marketing internationally has more than doubled. A significant portion of this increased investment has been businesses realizing the need to hire a social media specialist.

Are you feeling weighed down by the need to balance your different social media accounts? The solution is in hiring a specialist to provide you with the expertise and experience to deliver a successful social media marketing campaign. You’ll need to know these five tips to make sure you recruit the right person.

1. Get to Know the Basics Of Hiring A Social Media Specialist

Even though you are looking to hire a specialist in social media, you need to know the basics of social media to make sure you recruit the right person. Make sure you can distinguish a pin from a hashtag, and a RT from your share. In other words, learn the terminology so you can communicate effectively with social media experts.

2. What Are Your Goals?

After learning the basics of social media, establish what you want to achieve with your social media campaigns. This could be anything from promoting attendance to your events or raising awareness about your products or services. Perhaps you’d like to monetize a blog and need to create feeder content.

Assess your goals and you’ll be more informed.

3. What Sort of Content Do You Need To Create?

After you’ve decided on the goals and objectives of your social media strategy, you need to consider what sort of content you want to include. You need to consider whether you want the tone to be funny and playful or serious and professional. This relates to who your target group is. And also, what type of content you want to post.

Ensure that every post provides value, free of charge. The more you provide helpful, useful content, the more likely you are to take in new visitors.

4. What Role Do You Need Your Social Media Specialist To Play?

A specialist is there to provide you with an effective social media strategy, not your overall marketing plan. That’s why it’s important you identify what you want to achieve through social media and where it fits in with the rest of your marketing campaigns.

This includes whether you want your social media expert to design a social media strategy or implement an existing plan. By understanding what is achievable with social media, your expectations of a social media specialist will be realistic.

5. Prepare for the Interview

After you have come up with answers for all of these questions, you need to prepare for the interview. As with any interview, the interviewee is also assessing whether they want to work for you. Candidates will likely be impressed if you’re adequately prepared with a good understanding of social media marketing and a plan for how they can make a difference.

If you are looking for a social media specialist for your business, then get in touch with HD Marketing & Design in Fort Wayne.

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Responsive Web Design Launch

 

responsive web design fort wayne

Web Site Launch

HD Marketing & Design is pleased to announce the launch of the new Workspace Solutions website. Our Fort Wayne web design company redesigned their old website to a more modern site.

website before after

 

 

 

 

 

 

 

Workspace Solutions previous website was designed in 2007. While it was a nice site and worked well for them, some of the technology it used was out of date. It also had a separate mobile site which was a scaled down version of their main site. Their new website includes:

  • Responsive (mobile-friendly) design which looks great at any size
  • User-friendly navigation
  • Wider width to take advantage of today’s larger monitors
  • E-book download with conversion form
  • Social integration
  • Fresh content
  • Modern design

Check out their new website at workspacesolutions.com then let us know what you think!

Web Design Fort Wayne

Does your website need a new look for the new year? Our websites don’t just look great, they work great. We put our almost 20 years of marketing experience into each website we develop.

HD Marketing & Design has developed websites for businesses around the country. Check out our web design portfolio to see some of our past work, then contact us today. Whether you need a new website, a website redesign, landing page, or help getting your website found online, our team of marketers and web designers can help you create the perfect online presence for your business and brand!

 

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Fort Wayne Reader’s Choice Awards

Fort Wayne Reader’s Choice Awards

Congratulations to Busch Chiropractic for being named best chiropractor Fort Wayne in this year’s FWN Reader’s Choice Awards. And to Crescent Avenue Gardens for winning the best lawn equipment dealer in Fort Wayne! We work with some of the best!

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Why Having a Blog Is Important for Your Business

 What Can a Blog Do for Your Brand, SEO, and Search Rankings

how blogs help SEO

Many businesses use a blog to engage customers, increase search rank, drive traffic, and build their brand. It’s time to add blogging to your marketing plan!

Besides a web site, a blog is one of the most valuable online tools a business has and one of the most effective ways to build your brand. Many businesses today use their blog to communicate and engage customers and potential customers, connect with users, show your expertise and authority in your industry, and improve search engine optimization. A blog is a good place to express your ideas and opinions and is vital to a growing company. Here are some great ways a blog can help increase your search rank,traffic, and business.

Using a blog to discuss hot topics related to your industry shows your users that you are up-to-date with new trends and business practices. It’s also a great way to establish your brand and keep customers and prospective customers up-to-date on new products, promotions, and other events.

Having a blog helps with Search Engine Optimization (SEO) and Search Result Rankings. Google loves content and new fresh quality content and content with targeted long-tail keywords can help boost your search rankings.

Giving users useful information is a great way to generate more traffic to your web site. In addition to providing your audience with interesting or helpful information,blogging can increase the amount of indexed pages in search engines and bring more traffic to your site.

A blog can also help generate sales for your business as your blog establishes you as an industry leader in your field.

Connecting with your users is what the new age of the internet is all about. Blogging about topics that your readers find interesting or helpful will encourage communication. The comment section below each post will allow users to ask questions and share ideas. Blogging is great for building relationships with new and existing customers.

SEO Copywriting to Build Your Brand

If you are interested in adding a blog to your marketing plan but don’t know where to begin, contact HD Marketing & Design in Fort Wayne. Our SEO content writers have helped numerous business write fresh content to engage readers and drive traffic. We can help you too! Give us a call today at (260) 432-8437 or contact us online.

 

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Social Media Marketing’s Role in your Business

what social media is best for your business

Facebook, Twitter, Instagram – Are You Using Them for Your Business?

Since the creation of social media, businesses have been attempting to figure out the role it should play in marketing. Is it a glamorous fad or a lasting, vital tool for growing your business? In this article, we’ll go over some of the more popular social media platforms, and tell you how you can use them to grow your business.

Facebook

facebook demographics

First and foremost is Facebook. Whether you are a fan of Facebook or not, you can’t deny the impact that it has on today’s culture. Recently, for the first time in history, Facebook has surpassed the population of China! That’s right – the number of monthly active users on Facebook has reached 1.44 billion!

This means that whether Facebook is a fad or not, it is essential to business. Facebook is a free advertising tool with amazing results! Having a Facebook page for your business creates brand recognition, loyalty, and higher conversion rates. It allows you to build a relationship with both current and potential customers. If your business doesn’t have a Facebook page, setting one up is easy!

Along with Facebook’s huge popularity, they also make it easy for businesses to grow using Facebook. One of the great things about Facebook marketing is paid ads. Facebook’s integrated marketing tools make it easy to reach a wide variety of potential customers. Facebook offers the ability to cater your advertising campaign to a specific audience, giving you a higher return on investment and conversion rate.

Twitter

twitter demographics

Similarly, Twitter also has a huge community. With over 302 million monthly active users and over 500 million tweets sent per day, Twitter also presents a huge opportunity for your business.

Besides the sheer number of Twitter users, Twitter also makes it easy for your business to be found by other users. Twitter gives you the ability to catalog your tweets by “hashtags,” which can allow you to see what people are talking about, along with seeing who is talking about things that are relevant to your business, which can give you the edge you need to turn Twitter users into customers. A new idea in the marketing world is called social selling. Through social selling, you can actively seek out impressions to potential customers whom you normally wouldn’t have the opportunity.

Instagram

instagram demographics

Instagram has been around for a few years, but has just recently been experiencing a huge increase in users and is close to surpassing Twitter – with over 300 million.

Instagram is a mobile app that allows users to share photos and videos with followers. And, similar to Twitter, Instagram allows you to utilize hashtags, which makes it easy for you to find potential customers. Instagram is another great (free) tool that your business should be taking advantage of, no matter what industry you are in.

What Social Network Is Best for Your Business?

With all of the great social media platforms available, which one should you use? Trying to use all of the social networks available can leave a business overwhelmed which can make your social presence suffer as a result. Instead, think about who your target market is and select the one or two platform that will work best at targeting current and potential customers.

Whether Social Media is a fad, or whether it is here to stay, the fact is: social media cannot be ignored. If you are not using social media such as Facebook, Twitter, and Instagram, you are missing out on huge opportunities for your company!

Social Media Marketing in Fort Wayne

If you would like to incorporate a social media campaign into your business and don’t know where to begin, call HD Marketing & Design in Fort Wayne today. We specialize in helping businesses grow using internet marketing including social media , Search Engine Optimization (SEO) and content creation, and more. Our social media marketing specialists can provide you with the tools and information you need to set your business up for long term success!

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