5 Tips for Hiring a Social Media Specialist

social media specialist

Businesses are recognizing the need to invest in social media marketing to keep up with their competitors.

In the past two years alone, the amount spent on social media marketing internationally has more than doubled.

A significant portion of this increased investment has been businesses realizing the need to hire a social media specialist.

Are you feeling weighed down by the need to balance your different social media accounts?

The solution is in hiring a specialist to provide you with the expertise and experience to deliver a successful social media marketing campaign. You’ll need to know these five tips to make sure you recruit the right person.

1. Get to Know the Basics Of Hiring A Social Media Specialist

Even though you are looking to hire a specialist in social media, you need to know the basics of social media to make sure you recruit the right person.

Make sure you can distinguish a pin from a hashtag, and a RT from your share. In other words, learn the terminology so you can communicate effectively with social media experts.

2. What Are Your Goals?

After learning the basics of social media, establish what you want to achieve with your social media campaigns.

This could be anything from promoting attendance to your events or raising awareness about your products or services. Perhaps you’d like to monetize a blog and need to create feeder content.

Assess your goals and you’ll be more informed.

3. What Sort of Content Do You Need To Create?

After you’ve decided on the goals and objectives of your social media strategy, you need to consider what sort of content you want to include.

You need to consider whether you want the tone to be funny and playful or serious and professional. This relates to who your target group is.

And also, what type of content do you want to post?

Ensure that every post provides value, free of charge. The more you provide helpful, useful content, the more likely you are to take in new visitors.

4. What Role Do You Need Your Social Media Specialist To Play?

A specialist is there to provide you with an effective social media strategy, not your overall marketing plan.

That’s why it’s important you identify what you want to achieve through social media and where it fits in with the rest of your marketing campaigns.

This includes whether you want your social media expert to design a social media strategy or implement an existing plan.

By understanding what is achievable with social media, your expectations of a social media specialist will be realistic.

5. Prepare for the Interview

After you have come up with answers for all of these questions, you need to prepare for the interview.

As with any interview, the interviewee is also assessing whether they want to work for you. Candidates will likely be impressed if you’re adequately prepared with a good understanding of social media marketing and a plan for how they can make a difference.

If you are looking for a social media specialist for your business, then get in touch with HD Marketing & Design in Fort Wayne.

Share
Posted in Marketing/Advertising | Leave a comment

Responsive Web Design Launch

 

responsive web design fort wayne

Web Site Launch

HD Marketing & Design is pleased to announce the launch of the new Workspace Solutions website. Our Fort Wayne web design company redesigned their old website to a more modern site.

website before after

 

Workspace Solutions previous web site was designed in 2007. While it was a nice site and worked well for them, some of the technology it used was out of date. It also had a separate mobile site which was a scaled down version of their main site. Their new web site includes:

  • Responsive (mobile-friendly) design which looks great at any size
  • User-friendly navigation
  • Wider width to take advantage of today’s larger monitors
  • E-book download with conversion form
  • Social integration
  • Fresh content
  • Modern design

Check out their new website at workspacesolutions.com then let us know what you think!

Web Design Fort Wayne

Does your website need a new look for the new year? Our web sites don’t just look great, they work great. We put our almost 20 years of marketing experience in to each web site we develop.

HD Marketing & Design has developed web sites for businesses around the country. Check out our web design portfolio to see some of our past work, then contact us today. Whether you need a new website, a website redesign, landing page, or help getting your website found online, our team of marketers and web designers can help you create the perfect online presence for your business and brand!

 

Share
Posted in Web Design, website design | Tagged , , , , , | Leave a comment

Fort Wayne Reader’s Choice Awards

Fort Wayne Reader’s Choice Awards

Congratulations to Busch Chiropractic for being named best chiropractor Fort Wayne in this year’s FWN Reader’s Choice Awards. And to Crescent Avenue Gardens for winning the best lawn equipment dealer in Fort Wayne! We work with some of the best!

Share
Posted in Marketing/Advertising | Tagged | Leave a comment

Why Having a Blog Is Important for Your Business

 What Can a Blog Do for Your Brand, SEO, and Search Rankings

how blogs help SEO

Many businesses use a blog to engage customers, increase search rank, drive traffic, and build their brand. It’s time to add blogging to your marketing plan!

Besides a web site, a blog is one of the most valuable online tools a business has and one of the most effective ways to build your brand. Many businesses today use their blog to communicate and engage customers and potential customers, connect with users, show your expertise and authority in your industry, and improve search engine optimization. A blog is a good place to express your ideas and opinions and is vital to a growing company. Here are some great ways a blog can help increase your search rank,traffic, and business.

Using a blog to discuss hot topics related to your industry shows your users that you are up-to-date with new trends and business practices. It’s also a great way to establish your brand and keep customers and prospective customers up-to-date on new products, promotions, and other events.

Having a blog helps with Search Engine Optimization (SEO) and Search Result Rankings. Google loves content and new fresh quality content and content with targeted long-tail keywords can help boost your search rankings.

Giving users useful information is a great way to generate more traffic to your web site. In addition to providing your audience with interesting or helpful information,blogging can increase the amount of indexed pages in search engines and bring more traffic to your site.

A blog can also help generate sales for your business as your blog establishes you as an industry leader in your field.

Connecting with your users is what the new age of the internet is all about. Blogging about topics that your readers find interesting or helpful will encourage communication. The comment section below each post will allow users to ask questions and share ideas. Blogging is great for building relationships with new and existing customers.

SEO Copywriting to Build Your Brand

If you are interested in adding a blog to your marketing plan but don’t know where to begin, contact HD Marketing & Design in Fort Wayne. Our SEO content writers have helped numerous business write fresh content to engage readers and drive traffic. We can help you too! Give us a call today at (260) 432-8437 or contact us online.

 

Share
Posted in Blogging, Internet Marketing / Online Marketing, SEO | Tagged , , | Leave a comment

Social Media Marketing’s Role in your Business

what social media is best for your business

Facebook, Twitter, Instagram – Are You Using Them for Your Business?

Since the creation of social media, businesses have been attempting to figure out the role it should play in marketing. Is it a glamorous fad or a lasting, vital tool for growing your business? In this article, we’ll go over some of the more popular social media platforms, and tell you how you can use them to grow your business.

Facebook

facebook demographics

First and foremost is Facebook. Whether you are a fan of Facebook or not, you can’t deny the impact that it has on today’s culture. Recently, for the first time in history, Facebook has surpassed the population of China! That’s right – the number of monthly active users on Facebook has reached 1.44 billion!

This means that whether Facebook is a fad or not, it is essential to business. Facebook is a free advertising tool with amazing results! Having a Facebook page for your business creates brand recognition, loyalty, and higher conversion rates. It allows you to build a relationship with both current and potential customers. If your business doesn’t have a Facebook page, setting one up is easy!

Along with Facebook’s huge popularity, they also make it easy for businesses to grow using Facebook. One of the great things about Facebook marketing is paid ads. Facebook’s integrated marketing tools make it easy to reach a wide variety of potential customers. Facebook offers the ability to cater your advertising campaign to a specific audience, giving you a higher return on investment and conversion rate.

Twitter

twitter demographics

Similarly, Twitter also has a huge community. With over 302 million monthly active users and over 500 million tweets sent per day, Twitter also presents a huge opportunity for your business.

Besides the sheer number of Twitter users, Twitter also makes it easy for your business to be found by other users. Twitter gives you the ability to catalog your tweets by “hashtags,” which can allow you to see what people are talking about, along with seeing who is talking about things that are relevant to your business, which can give you the edge you need to turn Twitter users into customers. A new idea in the marketing world is called social selling. Through social selling, you can actively seek out impressions to potential customers whom you normally wouldn’t have the opportunity.

Instagram

instagram demographics

Instagram has been around for a few years, but has just recently been experiencing a huge increase in users and is close to surpassing Twitter – with over 300 million.

Instagram is a mobile app that allows users to share photos and videos with followers. And, similar to Twitter, Instagram allows you to utilize hashtags, which makes it easy for you to find potential customers. Instagram is another great (free) tool that your business should be taking advantage of, no matter what industry you are in.

What Social Network Is Best for Your Business?

With all of the great social media platforms available, which one should you use? Trying to use all of the social networks available can leave a business overwhelmed which can make your social presence suffer as a result. Instead, think about who your target market is and select the one or two platform that will work best at targeting current and potential customers.

Whether Social Media is a fad, or whether it is here to stay, the fact is: social media cannot be ignored. If you are not using social media such as Facebook, Twitter, and Instagram, you are missing out on huge opportunities for your company!

Social Media Marketing in Fort Wayne

If you would like to incorporate a social media campaign into your business and don’t know where to begin, call HD Marketing & Design in Fort Wayne today. We specialize in helping businesses grow using internet marketing including social media , Search Engine Optimization (SEO) and content creation, and more. Our social media marketing specialists can provide you with the tools and information you need to set your business up for long term success!

Share
Posted in Social Media | Tagged | Leave a comment

If Your Website Isn’t Mobile Friendly You Could Lose Rank

mobile website mobilegeddon

“Mobilegeddon” — Will It Affect Your Google Ranking? Probably!

Beginning April 21st, Google will begin considering website’s “mobile-friendliness” as a criteria in mobile search result rankings. What exactly does this mean and why are people referring to it as “Mobilegeddon”? How will it effect small business owners?

What is Mobile Friendliness

The number of people searching the web from from PCs and laptops is decreasing as searches from smartphones or tablets continues to increase. Google’s goal with the new mobile algorithm is to help searchers get the most relevant results that also are easily read on their mobile devices. Google believes that the accessibility of a site should be considered part of it’s relevancy — if people can’t read the site on their phone, they will ignore it.

Google looks for the following when considering if a website is mobile-friendly:

  • the site avoids software that is not common on mobile devices, like Flash
  • the text is readable without zooming (including forms)
  • the content is automatically sized to the screen so users don’t have to scroll horizontally or zoom in
  • links are spaced far enough apart so the correct one can be easily tapped

Why “Mobilegeddon”?

Websites that meet all of the above criteria will be ranked higher in Google’s search results. Those that do NOT have a mobile website will be ranked lower. This could have a huge impact on the organic ranking of sites that are not mobile friendly as your site can be bumped to page 2, 3 or lower making it difficult for people to find your website. A drop in visitors to a business’ website can quickly lead to a drop in new customers and sales.

Many small businesses, particularly, have not had a reason to adapt their sites to work well on mobile. But now they do!

How will this effect you, the small business owner?

If you are not already working with web site designer, now would be a good time to start. The longer your site is not designed for mobile, the longer it will be ignored by Google and unavailable to potential customers using smartphones to search for your products or services. The higher a site is ranked in a search, the more visitors it has the potential to draw. Even if the content of your site is highly relevant to the search, it will be ranked further down on the results list if it is not mobile-friendly.

Make your website mobile friendly

Don’t get left out, contact HD Marketing & Design in Fort Wayne today at (260) 432-8437 to learn how to make your website mobile-friendly and stay in the search. Because what’s the point of having a website if no one can find it!

Share
Posted in Web Design, website design | Tagged , , | Leave a comment

10 Dos and Don’ts of Social Media Sharing for Businesses

Your Business and Social Media: Dos and Don’ts

social media marketing tips for businesses

The great opportunities social media opens up for your business are far-reaching. But if social media is misused, it could quickly do more harm than good. Here are some basic tips about what to share (or NOT):

DOS:

  1. engage with your audience beyond just promoting your business — respond to what they say, ask for feedback
  2. share relevant information from other sources — as long as you say where it’s from!
  3. update your information and keep it fresh
  4. keep outgoing information succinct and to the point
  5. monitor your activity — is your information getting to the right people in the right timeframe?

DON’TS:

  1. post personal information that’s not relevant to the business
  2. air bad feelings or arguments (within your organization or beyond)
  3. make disparaging remarks about other people or other businesses
  4. flood your followers with posts, tweets, etc.
  5. repost other’s content claiming that it’s your own

Two of the biggest DON’TS seen over and over again in the marketing world are:

  • businesses with unrealistic expectations of what social media can do — it won’t do all of the work for you, especially if you don’t have a plan.
  • businesses thinking they can manage all of their social media themselves — it’s common to greatly underestimate the amount of time required to keep social media relevant and engaging to your audience

But that’s what we’re here for! Need help with your social media? From creating graphics and creating content, to analyzing campaigns and creating ads, social media can be an overwhelming task. At HD Marketing & Design we understand all the varieties of marketing options available in today’s interconnected world. We help Fort Wayne companies and businesses nationwide connect  and build relationships with current and prospective customers. And, we pride ourselves on getting to know and understand our clients so we can spread their message in the best ways possible.

Learn more about our Social Media Marketing program, or contact us today at (260) 432-8437.

Share
Posted in Social Media | Tagged | Leave a comment

Page Load Speed. Why it Matters, and What you Need To Do.

Page Load Speed | HD Marketing and Design Fort Wayne Indiana Tips

More and more users are taking to the web for their everyday needs, and.this trend has several implications that site owners must pay attention to. One of these implications is page load speed. In this world of instant gratification, Google and consumers expect a web page to load quickly, in 2 seconds or less.

A Frustrating Experience

Page load speed can make or break your website. Let me paint you a picture: While browsing the Internet when you see a link that is interesting and you click the link. You wait… and wait… and wait.  Seconds later you frustratingly hit the back button.

You click the link again hoping that it loads faster, but it does not. This time you click the back button and never return. This phenomenon has a term… user bounce.

You will lose visitors to your site

It doesn’t matter how awesome your website is or how relevant your content is to the user. If your website is not optimized to  have a fast page load speed, you will lose users and potential customers

A rule of thumb is that you want your website to load above the fold in less than one second. Above the fold means that the content within the view of your screen without scrolling. This “one second rule” will keep users engaged enough to wait for the other content to load.

Pagerank

PageRank is used by Google as a way of measuring the importance of website pages. Basically, PageRank is what position your website is in on a search engine results page after a word or phrase has been searched. The position, or where you “rank” compared to the other results, is your PageRank.

Google ranks faster pages higher and slower pages lower or not at all. The algorithm Google uses determines PageRank based on relevant content and user experience. Google has publicly come out and announced that “page speed is now a ranking factor.”

There are several techniques to improve your page load speed. Here’s a brief list of what you can be done:

  • minify your css, javascript, and html files
  • optimize image sizes
  • utilize caching

If you are unsure if your website is using these page load speed techniques, we offer a free website audit. We check your page load speed and other important SEO best practices. Submit your site to us for a Free SEO Review to find out how your website is performing!

Share
Posted in Tips & Tricks | Leave a comment

How to Craft the Perfect Domain Name

How to Craft the Perfect Domain Name

What’s in a name? Well, a lot, actually. You’re right to be hung up on trying to come up with the perfect domain name for your new website since having a bad domain name can tank your latest gig before it even gets off the ground. With all of the big companies out there buying up the “good” names and selling them at premium prices, coming up with a clever, memorable, and relevant domain name has become one of the most daunting tasks for new website owners.

Don’t be discouraged. There a lot of great tools out there to help you brainstorm and come up with a domain name that works for you. Let’s dive in:

Decide What You’re About & Be Relevant

Unless you want to spend thousands of dollars on a branding campaign to explain to the Web what your domain name means, you need to pick a domain name that reflects what you do. Succinct and witty are nice, but not at the detriment to clarity. Visitors should be able to understand exactly what kind of site you are just by looking at your domain name in the search results page. If they’re confused and not sure you’ll meet their needs, why would they click through? If you’re a bakery that specializes in cupcakes, the domain name doodlefrost.com isn’t going to build much confidence. Make it relevant.

Use Keywords When Possible

It’s great if you can find a way to slip a relevant keyword in to your domain name. Don’t lose sleep over it if you can’t, though. If you haven’t come up with a name for your new site but know roughly what you intend to write about (travel, furniture, outdoor power equipment, etc.), you can use a tool like Name Mesh. They will match your keyword(s) or categories against their database of over six million words and kick back a list of results that will help you get some ideas flowing.

Use a Generator

Having a tough time coming up with a naming concept? Try out the Business Name Generator tool by Shopify. It’s free and will automagically combine the word you enter with other words to generate a robust list of available domain names. It’s the perfect tool if you’re looking for a little bit of creative inspiration and an available domain to match.

Keep it Simple

When in doubt, don’t overdo it. If you already have a business name, then stick to that name when possible. If the exact name for your existing business isn’t available, try adding extra words to the end like the city, state, the word “online,” etc. So say your company name is Only Cupcakes but onlycupcakes.com isn’t available. Is OnlyCupcakesFortWayne.com available? Sure it’s not a ‘sexy’ name, but it’s who and where you are. It’s easy to remember, it has local cues (important to search engines!), and is more likely to be available. It’s easy to over think it when tasked with trying to create a domain name, but typically the simplest solution is the best.

Collect Extensions

Now that you’ve spent all this time crafting a domain name that works, you want to safe guard it! This isn’t an essential step, but it is important if you’re trying to keep your newly-minted brand protected. Most domain registrar companies offer discounts on bulk domain registering, and you should use that opportunity to go ahead and register for .com, .net, .org, and .biz. That will keep any cyber poachers out and make for a happier website without brand confusion.

Share
Posted in Tips & Tricks | Leave a comment

The Perks of Being a Small Business

The Perks of Being a Small Business

Are you a small business? Embrace it! Don’t try to pretend that you are bigger than you are. Small businesses have lots of advantages over a large corporation. Showing your customers and potential customers the value of your size can actually help you beat the competition. And remember, good things come in small packages!

Here are some of the things we enjoy most about working with our small business customers:

1. You can be CREATIVE and FUN

idea lightbulb

Small businesses can often have a lot more fun with their marketing. Your businesses unique personality — whether it’s you as owner, or the team your employ, or the services or products themselves — can really be played up in your marketing message. You can explore entertaining and creative ways to show how you are different from the “big guys”.

2. You can give PERSONAL ATTENTION to each customer

customerservice

A small business has the time and ability to really get to know each of its customers. It’s easier for customers to connect with a real person instead of a never-ending automated phone system. And, it’s more likely that their contact person is the same one they deal with every time. You can get to know your customers by name and personalize your services in ways to keep them coming back. Personal connections with customers also allows you to quickly get valuable feedback from them. If something happens to go wrong, you can typically respond to and fix their complaint much faster than a large competition. These are all important factors in building long-term relationships and in making sure that existing customers are happy to refer new people your way.

3. You can be NIMBLE, SWIFT and INNOVATIVE

Change can be difficult and slow in large companies because of their size. With fewer employees and fewer layers of management, a small business can react much more quickly in any situation. You can be innovative, faster to provide new products, quicker to change policies, and react to customer concerns immediately. If selling products is part of your business you can play up “quality over quantity”. Customers will appreciate that you really know your products and stand behind them.

4. You can be a FAMILY

family

Whether employees are actually part of the family or not, a small business offers that family feeling to all employees. Time and time again, employees of small businesses reference the “feeling a part of the family” as one of their favorite things about their jobs. Each employee can be much closer to the business and the customers. This leads to both a better understanding of how the company works and increased customer satisfaction. This feeling of family creates a strong sense of loyalty during tough times and an enhanced level of energy during busy times. Employees’ personal connections to the business will lead you to ever greater successes.

At HD Marketing and Design in Fort Wayne, we enjoy building relationships with all of our customers, large or small. But we particularly enjoy encouraging our small business customers to be proud of what makes them unique. Your size gives you an incredible advantage in today’s overcrowded marketplace — the ability to be creative, customer focused, and fast on your feet. Let us get to know you and your business, your story and the things that make what you do special. We know how to get the message about your uniqueness into the hands of those who are looking for a business just like yours.

Share
Posted in Marketing/Advertising | Leave a comment