Monthly Archives: December 2010

New Preferred Auto spot

This is gonna be BIG!!!

Share
Posted in Video Production | Leave a comment

OnLine ad dollars now bigger than Newspapers

Digital ad spending will finish the year with a rise of 13.9 per cent to reach $25.8 billion. On the other hand, newspaper spending, which includes advertising in print and online editions, will fall to $25.7 billion in 2010, a … Continue reading

Share
Posted in Marketing/Advertising | Leave a comment

The Web isn’t Just for the Young

The perception is that only our kids are using the internet.  Sure, they use it more than their parents or grandparents, but these two groups are catching up.  According to the Pew Research Center report, adults aged 65 and older … Continue reading

Share
Posted in Marketing/Advertising | Leave a comment

Americans now spend same time on line as with traditional media

For the first time ever, Americans are spending as much time on line as they are with the TV’s, radios, and newspapers. Of the 26 hours they spend with media, 13 hours is online.  And this growth has come rapidly … Continue reading

Share
Posted in Marketing/Advertising | Leave a comment

Proctor and Gamble moves ad focus to digital media

For the past 77 years, the way you sold soap, and other household products, was to sponsor daytime dramas, first on radio, then on TV. This year, Proctor and Gamble, the company that invented the soap opera, along with other … Continue reading

Share
Posted in Marketing/Advertising | Leave a comment

Smartphones change the game, again

Smartphones have moved from the “next big thing” to the “most essential thing.”  That’s the conclusion of a study conducted by Jacob’s Media and Arbitron following smart phone users.  Since picking up my Android phone last spring, I can only … Continue reading

Share
Posted in Marketing/Advertising | Leave a comment