Monthly Archives: November 2014

What Emotions do Colors Convey?

Color Meanings in Marketing & Branding In the world of sales and marketing, even the subtlest nuances can have an impact on the consumer. The smallest things can sway the consumer’s decision to buy a product, even on a subconscious … Continue reading

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How Did You Find Us?

Making sure your Business is being Found One of the primary goals of any business is exposure — to get the information about who you are and what you do into the hands of the people who need it. There … Continue reading

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SEM? SEO? What’s the Difference?

Both SEO and SEM are marketing strategies with the goal of achieving high-ranking results on internet search engines (such as Google or Bing) for your website. The terms are sometimes used interchangeably, but in reality, they are two different services. … Continue reading

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Copyright Laws

When is it OK to use someone else’s work? Thanks to the Internet, today, it is not hard to get your hands on anything for which you may have a need.  Wikipedia is now recognized as a legitimate resource and … Continue reading

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