Social Media Marketing – What can it do for your Fort Wayne business
Face it, social media has become a constant part of everyday life. Even if you personally aren’t facebooking, tweeting, streaming YouTube videos, or using Yelp to help you find a nearby coffee shop — your customers are. Social media (which also includes things Google+, Pinterest, Instagram. etc.) is a fabulous communication tool for making a business more accessible to its customers and more visible to potential customers. If your not already on, you’re missing out! We could list a multitude of reasons why any business should be using these platforms; but here are our Top 5 reasons how your business can benefit from social media marketing:
1. Connect with your existing customers
As you know, one of the best sources of business is your current customers. And chances are, your customers are already using a variety of social media as part of their day-to-day life. Linking your company into this social interconnectedness just makes sense. It will help customers remember your services, learn about new products or services, and let them easily connect with you to ask questions or offer feedback. Social media gives companies and clients an easier way to interact than we’ve ever had before.
2. Increase your customer base
You can monitor social media to learn what potential customers are looking for from your business or industry. This can then help you target new customers through social media — and bring more traffic to your website, increase your brand awareness, and/or even bring more clients to your physical location. Also, social media is a great way for potential customers to learn about you through word of mouth from their friends and relatives who are already using your products and services!
3. Improve your Google search ranking
Businesses that are not active on social media show up less on Google searches. According to Google, 80% of consumers use search engines to find information about local businesses. A search engine optimization (SEO) professional, like those at HD Marketing and Design, are skilled and always up to date on the best way to use social media to make sure your business will be easily found in a Google search. And that will result in more customers finding their way to you.
4. Create buzz
Journalists commonly rely on social media to research story ideas and track trends. This can translate into “buzz” for your business beyond social media as well as reach potential customers who may not be active on social media. And for those customers who are on social media, that buzz can influence them to learn more about the new products or services you are promoting.
5. It’s cost effective marketing tool
Becoming active on social media platforms is relatively cheap in terms of bang for your buck. Many of them are even free to join. They are an easy and versatile way to quickly get information about your business to the people who need it — without a big time or staff commitment.
HD Marketing & Design Fort Wayne can give your business a voice
Don’t let social media remain a mystery. The marketing experts at HD Marketing and Design know the best ways for engaging with your clients and potential clients using a variety of social media. It’s a fantastic medium and we want to help you make the most of it. We can identify which platforms make the most sense for your business. We will design an online presence that maximizes customer engagement and develops the brand awareness that your business deserves.