There will be over 2.71 billion smartphone users in the world by 2019. If you do not use a mobile optimized website, your business is bound to fail.
It’s inevitable because the consumers are going mobile. Everyone from middle school students to professional businessmen has and uses a mobile phone.
If the number of mobile users doesn’t convince you, consider the following 5 reasons why you need to have a mobile-friendly website.
1. Everyone’s Going Mobile
As of 2017, there are 2.32 billion smartphone users in the world. There will be 2.87 billion users by the end of the decade. That’s not all: Over 95% of people aged 18 to 44 use a smartphone.
If you don’t use a mobile optimized website then you’re missing out on a very large pool of consumers. Your target audience might be online but they won’t visit your site or stay on it for very long if its design doesn’t cater to mobile devices.
With that in mind, not going mobile doesn’t only mean you’re invisible to a large group of potential consumers. At the same time, those who do find your site might bounce out the moment they see it isn’t suitable for a mobile-viewing experience.
2. Lowering Your Bounce Rate
Your website might look great on a desktop screen but it won’t look the same on a mobile device. Remember how many people use a smartphone these days? They’ll leave the moment they realize they can’t properly view your site on their phone.
A modern, mobile optimized website is responsive and adaptive to different screen sizes. It’s a necessity to cater to mobile screen sizes to survive in the mobile.
3. Social Media Friendly
One of the reasons why people use mobile phones more than desktops is because of social media access. As of this year, there are nearly 2 billion Facebook users worldwide. That’s only one social media platform and there are many others like YouTube, Instagram, and Twitter.
Social media marketing has grown in recent years too. Most users share posts on platforms like Facebook and Twitter, allowing a business to advertise to thousands in an instant. Social media is now a major factor when doing SEO.
A mobile optimized website will cater to this crowd.
4. Increase Conversion Rates
Conversion rates are still higher on desktops and laptops but the gap is quickly closing. Online shopping on smartphones increased from 8% to 15% while for desktops this dropped from 78% to 63%. It’s only to continue on this way for the years to come.
Also keep in mind that by 2018, 27% of all e-commerce sales in the US will come from mobile devices. Back in 2014, this was only up to 19%.
One of the main reasons why this is happening is because people can browse, research, and shop for items on the go. It’s less of a hassle to swipe through a phone than to open a laptop while riding a train or bus.
5. Google Ranks a Mobile Optimized Website Higher
Ever since 2015, Google ranks mobile-friendly websites higher than sites that aren’t. It penalizes sites that have a desktop version and mobile version since they behave differently.
Google also looks at how a website appears on a device and will penalize those that do not adapt to different screen sizes. A site ranks higher if users don’t have to zoom in and out to view page content.
Make Your Website Mobile-Friendly Today
Why wait to make your site mobile-friendly? For each day you wait, the more consumers you’re losing.
If you don’t know where to start or want nothing but the best mobile optimization services, contact us and we’ll get you started. With our guidance, you can optimize your site for mobile devices, launch a better social media marketing campaign, and more.