Businesses are recognizing the need to invest in social media marketing to keep up with their competitors. In the past two years alone, the amount spent on social media marketing internationally has more than doubled. A significant portion of this increased investment has been businesses realizing the need to hire a social media specialist.
Are you feeling weighed down by the need to balance your different social media accounts? The solution is in hiring a specialist to provide you with the expertise and experience to deliver a successful social media marketing campaign. You’ll need to know these five tips to make sure you recruit the right person.
1. Get to Know the Basics Of Hiring A Social Media Specialist
Even though you are looking to hire a specialist in social media, you need to know the basics of social media to make sure you recruit the right person. Make sure you can distinguish a pin from a hashtag, and a RT from your share. In other words, learn the terminology so you can communicate effectively with social media experts.
2. What Are Your Goals?
After learning the basics of social media, establish what you want to achieve with your social media campaigns. This could be anything from promoting attendance to your events or raising awareness about your products or services. Perhaps you’d like to monetize a blog and need to create feeder content.
Assess your goals and you’ll be more informed.
3. What Sort of Content Do You Need To Create?
After you’ve decided on the goals and objectives of your social media strategy, you need to consider what sort of content you want to include. You need to consider whether you want the tone to be funny and playful or serious and professional. This relates to who your target group is. And also, what type of content you want to post.
Ensure that every post provides value, free of charge. The more you provide helpful, useful content, the more likely you are to take in new visitors.
4. What Role Do You Need Your Social Media Specialist To Play?
A specialist is there to provide you with an effective social media strategy, not your overall marketing plan. That’s why it’s important you identify what you want to achieve through social media and where it fits in with the rest of your marketing campaigns.
This includes whether you want your social media expert to design a social media strategy or implement an existing plan. By understanding what is achievable with social media, your expectations of a social media specialist will be realistic.
5. Prepare for the Interview
After you have come up with answers for all of these questions, you need to prepare for the interview. As with any interview, the interviewee is also assessing whether they want to work for you. Candidates will likely be impressed if you’re adequately prepared with a good understanding of social media marketing and a plan for how they can make a difference.