You might just think that having a mobile-friendly website would be a nice thing for people visiting your site. It might be a bit more important than that.
Sterling Research and SmithGeiger conducted research this summer of over 1,000 smartphone internet users. Almost all of them (96%) reported they encounter sites clearly not designed for mobile. Half of them said that even if they like a business, they will use them less often if the website isn’t mobile-friendly, and they said they are more likely to return to sites that are mobile-friendly.
So, it really does make a difference having your site optimized for smart phone and tablet users, and this is the fastest growing area of the internet.
Google concludes from the new study that non-mobile friendly sites can actually damage a company’s reputation: 36% of respondents said they felt like they’ve wasted their time by visiting those sites, and 52% of users said that a bad mobile experience made them less likely to engage with a company. Almost half felt that a site that works poorly on a smartphone indicates a company that does not care about their business. It’s almost the same thing as opening a store with no place for customers to park.
Successful marketing is making it as easy as possible for your customer to buy your product or service.