Research shows Smart Phone Users will avoid your site if not Mobile Friendly

Imagine how hard it would be to shop Amazon if they didn't offer a mobile version.

You might just think that having a mobile-friendly website would be a nice thing for people visiting your site.  It might be a bit more important than that.

Sterling Research and SmithGeiger conducted research this summer of over 1,000 smartphone internet users.  Almost all of them (96%) reported they encounter sites clearly not designed for mobile.  Half of them said that even if they like a business, they will use them less often if the website isn’t mobile-friendly, and they said they are more likely to return to sites that are mobile-friendly.

So, it really does make a difference having your site optimized for smart phone and tablet users, and this is the fastest growing area of the internet.

Google concludes from the new study that non-mobile friendly sites can actually damage a company’s reputation: 36% of respondents said they felt like they’ve wasted their time by visiting those sites, and 52% of users said that a bad mobile experience made them less likely to engage with a company. Almost half felt that a site that works poorly on a smartphone indicates a company that does not care about their business. It’s almost the same thing as opening a store with no place for customers to park.

Successful marketing is making it as easy as possible for your customer to buy your product or service.

We can make it easy for you to convert your current website to a new mobile version.  Give us a call, or send us an email.

 

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