If one want’s his/her small business to become a big business, it would make more sense to copy what big businesses do and avoid what small business don’t do. Big businesses embrace social media, especially Facebook. Apparently, most small businesses don’t. According to a survey conducted by Hiscox, 64% of those polled said social media was either not necessary or not something they had an opinion about. When all respondents were asked about how they felt about using social media for their business:
– 12% describe it as a must, they do it all the time
– 24% do it when they have the time
– 14% indicated they don’t know enough about it
Clearly, if you are using social media for your business, you have a big jump over most other small businesses. If you don’t use it, or would like some help doing it effectively, then contact us. Social Media is one of the six spokes of Internet Marketing. You can learn more about that by watching our Internet Marketing video here.