For the first time ever, Americans are spending as much time on line as they are with the TV’s, radios, and newspapers.
Of the 26 hours they spend with media, 13 hours is online. And this growth has come rapidly in the last few years, leading us to believe that next year, time on line will exceed time spend with traditional media.
If you have a spare $499, you can buy the report. Or, you can check out this link.
The bottom line is that if people are on line, they aren’t watching or hearing your traditional commercial.
If you’re not expanding your online presence, then you are quickly losing the battle for the hearts and minds of consumers.