Developing an Internet Marketing Plan to Grow your Business
When it comes to Search Engine Optimization, climbing up Google’s search result pages can seem like an overwhelming task. You might come to the conclusion that your site isn’t receiving as much traffic or success as you might like, which leads to the question of the hour: “What can I do to improve the success of my site?” The answer: Google Analytics.
Using Google Analytics to Improve your Website
That’s where Google Analytics comes in. Fortunately for internet marketers, Google offers many tools to help us improve our websites. One of these FREE tools is called Analytics. With Analytics, we are given detailed reports of important web site statistics such as amount of web traffic, traffic patterns, conversion tracking, amount of time spent on each page, and so much more. Our Google Analytics Certified team knows exactly how to make sense of all of the data to make sure it’s being leveraged properly.
When trying to improve the success of your website, Analytics helps to act as the first step in determining what is wrong in the first place. Making changes to your website without first looking at Analytics is like throwing darts blindfolded – there’s no way you meet your goal if you don’t know where you’re standing. Analytics is a great tool to help you decide what you’re doing well, and what isn’t working.
Some other great information that Analytics can give you is:
- Where your customers are coming from. (search engines, referring websites, or direct)
- Bounce Rates (How many visitors leave your website after only viewing one page?)
- Success Rate (How many visits were considered successful based on your goals – i.e. did they make a purchase? Sign up for a mailing list? Call and make an appointment?)
- Where your visitors are located.
- Best and Worst performing pages
- Keyword research
Fort Wayne Web Site Optimization Company
If you would like to see where your website stands, Google Analytics is an amazing tool to help you get started, but it can be a confusing place if you’ve never gone down that road before. Call HD Marketing & Design in Fort Wayne at (260) 432-8437. We can help you formulate a plan to get your web site found online and outperform your competition!