Category Archives: Internet Marketing / Online Marketing

Introducing your Business to Potential Customers

Let your customers know who you are before they ever walk in the door   Most of us would agree that the vast amount of information quickly available at our fingertips is a great part of modern life. But when … Continue reading

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What Emotions do Colors Convey?

Color Meanings in Marketing & Branding In the world of sales and marketing, even the subtlest nuances can have an impact on the consumer. The smallest things can sway the consumer’s decision to buy a product, even on a subconscious … Continue reading

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How Did You Find Us?

Making sure your Business is being Found One of the primary goals of any business is exposure — to get the information about who you are and what you do into the hands of the people who need it. There … Continue reading

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SEM? SEO? What’s the Difference?

Both SEO and SEM are marketing strategies with the goal of achieving high-ranking results on internet search engines (such as Google or Bing) for your website. The terms are sometimes used interchangeably, but in reality, they are two different services. … Continue reading

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Copyright Laws

When is it OK to use someone else’s work? Thanks to the Internet, today, it is not hard to get your hands on anything for which you may have a need.  Wikipedia is now recognized as a legitimate resource and … Continue reading

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5 reasons to get Social – Why you NEED Social Media

Social Media Marketing – What can it do for your Fort Wayne business Face it, social media has become a constant part of everyday life. Even if you personally aren’t facebooking, tweeting, streaming YouTube videos, or using Yelp to help … Continue reading

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Retail Sales Surge. Are You Ready for it?

A few weeks ago, the Conference Board, which surveys how consumers feel about the economy, reported impressive growth in consumer confidence.  Now, those positive feelings are turning into cash where it counts, in cash registers all over the country. According … Continue reading

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Don’t Put All Your Marketing Eggs into One Social Media

A well-known blogger named Sam Biddle has leaked news about Facebook he got from a reliable source, that if true, will create huge marketing changes for companies that rely a great deal on generating sales from their Facebook “friends.” I … Continue reading

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Social Media Marketing in 2014

Do You Have a Social Media Marketing? Here it is March already. The year is moving on, so now is a good time to ask yourself how you’re doing in meeting your 2014 business goals. Was this the year you were … Continue reading

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Consumers now spend more time with digital every day than they do watching TV

Smart phones continue to change the way people use media.  Emarketer projects for 2013 that Americans will spend more time every day with digital media, five hours and nine minutes, than they do watching TV,  four hours and 31 minutes … Continue reading

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