Category Archives: Marketing/Advertising

5 Tips for Hiring a Social Media Specialist

Businesses are recognizing the need to invest in social media marketing to keep up with their competitors. In the past two years alone, the amount spent on social media marketing internationally has more than doubled. A significant portion of this … Continue reading

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Fort Wayne Reader’s Choice Awards

Fort Wayne Reader’s Choice Awards Congratulations to Busch Chiropractic for being named best chiropractor Fort Wayne in this year’s FWN Reader’s Choice Awards. And to Crescent Avenue Gardens for winning the best lawn equipment dealer in Fort Wayne! We work … Continue reading

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The Perks of Being a Small Business

Are you a small business? Embrace it! Don’t try to pretend that you are bigger than you are. Small businesses have lots of advantages over a large corporation. Showing your customers and potential customers the value of your size can … Continue reading

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If Content is King, then what is Queen?

What is it that makes your Internet Marketing Campaign a Royal Flush? You might have heard it said that “Content is King.” Well, if that’s true then what would be Queen? Or Jack? Or an Ace? In fact, what is … Continue reading

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Your Old Website: Rebuild, or Redesign?

What to do with your out of date website Remember that car you thought looked really cool twenty years ago? Chances are, if that car is still on the road today, it might not be ascool. Remember the hip colors … Continue reading

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What is content marketing?

Utilizing Quality Content to Grow your Business If you’ve been in business for a while, you might have heard people say “content is King.” But what exactly does that mean? What can great content do for your business? What makes … Continue reading

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Introducing your Business to Potential Customers

Let your customers know who you are before they ever walk in the door   Most of us would agree that the vast amount of information quickly available at our fingertips is a great part of modern life. But when … Continue reading

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What Emotions do Colors Convey?

Color Meanings in Marketing & Branding In the world of sales and marketing, even the subtlest nuances can have an impact on the consumer. The smallest things can sway the consumer’s decision to buy a product, even on a subconscious … Continue reading

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How Did You Find Us?

Making sure your Business is being Found One of the primary goals of any business is exposure — to get the information about who you are and what you do into the hands of the people who need it. There … Continue reading

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SEM? SEO? What’s the Difference?

Both SEO and SEM are marketing strategies with the goal of achieving high-ranking results on internet search engines (such as Google or Bing) for your website. The terms are sometimes used interchangeably, but in reality, they are two different services. … Continue reading

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