Success in using social media starts with remembering to use it. At one time, marketing consisted of meeting with your newspaper rep, giving him or her the info on your upcoming “Dollar Day” sale, and letting them run it in the local paper a couple times. By the middle of the 20th century, you could add radio and TV along with the paper, and that combination stood for nearly 60 years.
Today, it’s not just that newspaper circulation is declining, or that TV and radio audiences are fragmented, the switch to social media is taking place precisely because it works. At least it works if you remember to use it.
First, every time you plan a sales event, think about how you can include social media…Facebook, LinkedIn, Twitter, YouTube, Google+, and others.
Second, start thinking of new marketing events you can do only with social media.
It’s a habit you not only should get in; it’s a habit you must get in for the future of your business.
(We are planning a free Social Media seminar in March or April. Go to our Facebook page and “like” us, or follow us on Twitter. That way you’ll find out the date and times. And, don’t forget our free Search Engine Optimization Seminar on February 7. Sign up here.)