Who proved it? A web company called Hubspot just did.
Their research shows that blogging drives traffic because published content gets indexed in search engines and shared via various channels, including social media. Over time, you build up a library of content. The more content you have, the greater chance you have of being found by search engines. it’s really that simple.
That’s why we consider blogging to be part of your Search Engine Optimization efforts, and why write blog posts for our Internet Marketing clients. It’s one part of the effort to get your site found, and, as we all know, if they don’t find you, they won’t do business with you.
And, you don’t even have to do a lot of blogging. Business to business (B to B) sites that blog once or twice a month, receive 70% more leads than those that don’t blog, according to Hubspot.
That’s a lot of results for just a little work each month. If you don’t want to do it, then contact us here at King Marketing about our content updating program, and let us do it for you.
Read more: http://www.marketingprofs.com/charts/2012/9218/blogging-drives-leads-website-traffic#ixzz2AuQ3uQWg