When working with a new Internet marketing client, there’s always one part of the meeting where people kind of go, meh. Most of the people we talk to know about Facebook, and might even have a Facebook account. They just don’t use it themselves, or just believe only their kids use it. That was sort of true in the early years. The Pew Research Center, non-profit, non-partisan organization, has been tracking Social Media usage since the beginning. It’s called the Pew Internet & American Life Project, and this year’s data has just been released. You can view the whole thing here, or look below for some highlights.
• First, 72% of online adults use social networking sites. In 2005, it was 8%. When it comes to your web marketing, social media is just too big to ignore.