Not all SEO service providers are of the same quality. Many of them make groundbreaking promises to rank your business first, but this may not always be easy or even possible.
You have to choose carefully who you work with if you want to actually get results and return the investment. Also, some companies may use unethical techniques to rank a website, which is not something you should ever agree to.
Keep reading to discover how to hire the right SEO service or company for your business and avoid the shady ones.
Think About Your SEO Goals
Before you hire an SEO service company, you have to set clear goals. You should know exactly what you need help with.
For example, do you need link building, ranking for keywords and more traffic? How about SEO audit, retargeting or complete content marketing?
Figure out what your priorities are and discuss them with the company.
Get References and Read Reviews
One of the worst mistakes you can make when hiring an SEO company is to go with the first one ranking on Google. You probably think they know what they’re doing if they’ve ranked so high, but that’s not always the case.
Before you shell out a large sum of money, do some research on the company. Check their ratings, get references and read customer reviews. See if they actually helped a company improve their SEO and if they comply with Google’s Webmaster Practices. Once you gather all the information, make a final decision.
Ask About Their SEO Process
Different SEO companies have different ways of achieving a single SEO goal. As a client, you have every right to be involved in this and see if it’s the right way to go. Be wary of companies that don’t report or inform you of anything.
Google changes its SEO requirements and updates is algorithms constantly. If you don’t follow the rules, you may not only be ignored, but also penalized.
Discover what tools and metrics the company will use and how they’ll help your business. Most importantly, ask what they do in case you don’t see the results you were promised.
Test Their Communication and Customer Service
A good SEO company will have a solid customer service in place. After all, they’re working with the people behind the business. If a company communicates poorly, avoids questions, doesn’t reply to emails or sugarcoats things, stay away.
At the same time, see how their customer service is. You can read reviews from other clients, or test it yourself. Ask them about their worst customer to date and how they resolved the situation. This will tell you a lot.
Ask Lots of Questions
A legitimate SEO provider won’t hesitate to answer all your questions. Not every business owner is familiar with SEO practices, so whenever you need clarifications or just want to know how something’s done, feel free to ask them.
If they care to help you, they’ll explain everything clearly. If they’re shady, they’ll try to avoid the answer, leave you hanging or just stop communicating altogether.
Final Thoughts on Hiring the Right SEO Company for Your Business
Doing SEO right is much more than just keywords and rankings. You need a reliable company that’ll help you achieve your SEO goals.