Social Media Marketing Grows Awareness and Builds Brands
Who hasn’t heard of the ALS Ice Bucket Challenge, right?
It has become a world-wide fundraising phenomenon. The driving force behind its success? A desire to raise money to put an end to a terrible disease. The vehicle that got that charitable message to the world and inspired millions to participate and contribute? Social media.
As this successful campaign demonstrated, social media is all about engagement. In the case of the Ice Bucket Challenge, its use of social media moved people beyond being just the recipients of a message. It encouraged them to actually become participants in the spread of that message. Every participant now felt a personal relationship with that cause and was encouraging their social network to participate as well.
At HD Marketing and Design we believe that relationship marketing is one of the most powerful forms of advertising. We understand and value the power of social media — all the heavy-hitters like, Facebook, Twitter, YouTube, LinkedIn, and Google + and more.
From new small businesses to established firms, there are lessons to be learned from the Ice Bucket Challenge. We can tailor your social marketing strategy to strengthen your relationship with existing and potential customers by:
1. Making it simple
2. Making it fun
3. Making it timely
4. Making it “shareable”
Social Media Marketing Company in Fort Wayne
Whether your marketing goals are bigger or smaller than the Ice Bucket Challenge, HD Marketing and Design of Fort Wayne’s Social Media Marketing program is for you. We know how to leverage social media to both get the word out about what makes your business unique, AND to engage your customers so they participate in promoting what you do.
Our Social Media program will set up your social media sites and continues to work with you frequently to:
- Add fresh content to Social Media on a regular basis
- Increase likes, comments, & shares using promotions and other proven techniques
- Encourage relationships with potential customers
- Strengthen loyalty with existing customers
- Keep customers up-to-date on new products or services
- Build brand awareness
- Get your business more face time on search engines
Learn more about our social media marketing program or contact HD Marketing & Design today at (260) 432-8437 to schedule a consultation to see how our Internet Marketing Program can help you connect with your customers and potential customers where they hang out online.