If Content is King, then what is Queen?

What is it that makes your Internet Marketing Campaign a Royal Flush?

You might have heard it said that “Content is King.” Well, if that’s true then what would be Queen? Or Jack? Or an Ace? In fact, what is it that makes your internet marketing campaign a Royal Flush?

At HD Marketing & Design, we believe that the cornerstone of every great web site is a solid Internet Marketing Program. Here are the four most important aspects that make your internet marketing campaign a success.

Content is King

Creating quality content can help your business explode! Content not only allows potential customers know who you are and what you do but it gives them plenty of information to make an informed decision and positions you as the expert in your field. Google, and other search engines, love great content as well, especially high-quality, unique content. Content can come in the form of web copy, video, articles, and blog posts. Utilized correctly, it can help your site rank higher on the search engine results page.

SEO is Queen

When it comes to your internet marketing campaign, you must be sure that your website is easily accessible. In order to do this, your Search Engine Ranking must be top notch! Did you know that 75% of Google users never scroll past the first page? That means in order for your business to be found, you need to be in that coveted top ten spot! If you’re not, you’re missing out on a lot of great opportunities.

In order to make sure that your website ranks on page one, you have to put a lot of thought into the accessibility and elements of your site. Making sure that your website is search engine friendly is pretty much a full time job in itself. In order to maintain that top ten position, you must constantly monitor your web traffic, and see what you can improve. And, just because you’ve made it to number one doesn’t necessarily mean you’ll stay there for very long. There’s always someone out there gunning for your position.

Blogs are Jack

Did you know that blogs are 63% more likely to effect someone’s buying decision than a magazine? With the ease of internet accessibility, blogs have become an essential element in your marketing campaign. Consumers like to be aware of what is going on in their world, which means that if your company doesn’t have a blog, you’re missing out on a lot of great opportunity.

The benefits of blogging are astronomical. Along with keeping your customers up to date on what is new, you are also creating more and more quality content for more people to see; therefore, your chances of being found increase radically!

Not only does blogging create quality content, but research shows that Google’s algorithm gives preference to websites that are frequently updating their information. Websites who blog give your website more indexed pages than those who don’t!

Social Media is an Ace

In today’s technologically/social media driven world, your business absolutely needs a social media page! Facebook sees active monthly use from 1.35 billion people all across the world! Of those people, 864 million people are on Facebook every single day! If your business is not utilizing social media, you’re missing out.

Facebook and other social media sites are a great way to connect and build relationships with customers. Customers like to be updated with what is going on in the business, and the best way to connect and share with other people is through Facebook. Not only is Facebook a great way to establish your web presence, you can also use it to push content. Drive people to your blog by syncing it up with Facebook.

Along with connecting and finding existing customers, Facebook is a great way to find potential customers. 20% of Facebook users that are exposed to ads end up making purchases based on that ad.

HD Marketing & Design Can Help You Make Sure your Internet Marketing Campaign is a Success

At HD Marketing & Design  in Fort Wayne, we have been successfully growing businesses through Search Engine Optimization, Social Media Marketing, Web Design, Video Production, and many more for years. If your internet marketing campaign could use a little help, give us a call today at (260) 432 – 8230.

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