LinkedIn is one of the world’s most popular social media sites, and for good reason. Unlike other social networking sites, LinkedIn is solely dedicated to branding and helping businesses and users connect in a variety of ways such as job recruitment, blogging, and professional networking.
If you’re a small business and you’re not taking advantage of everything LinkedIn has to offer, you may be making a critical mistake.
Here’s a quick beginner’s guide to LinkedIn best practices to start you off on the right foot.
Don’t Treat LinkedIn Like Facebook
While LinkedIn is indeed a social media site, as are Facebook and Twitter, that doesn’t mean you should treat it like its siblings. LinkedIn isn’t the place for you to post about your weekend or share photos of your family. Remember, its key aim is to connect users in a professional manner.
That means that any updates should be kept strictly work-related and professional. Posts should be relevant to your business. It also means that posting 20 updates per day won’t exactly get you the most connections. Try and be more selective about what you share on LinkedIn and how often you’re sharing.
Fill Out Your Page
Last year, LinkedIn hit a major milestone of 500 million users and 10 billion job postings. So needless to say, a lot of people are using LinkedIn. One great way to make sure that your business appears in people’s searches is to fill out your page and keep your page regularly updated.
LinkedIn promotion guidelines encourage brands to feature a photo of their logo, their location, a descriptive headline, and a summary of their business. Your page should be updated every so often to incorporate any changes your business undergoes.
Crosspost Web Content
LinkedIn is a bit of an anomaly, as it isn’t quite a blog nor is it entirely a social network. Instead, it combines the best of both worlds to deliver something unique, and LinkedIn branding guidelines encourage users to use it as such. That includes cross-posting your web content. If your website features a blog, be sure to share it with your LinkedIn connections when it’s time to publish.
Aside from encouraging user engagement, sharing content boosts visibility and can help your company’s SEO strategy.
Respond to Customers and Clients
Finally, make sure you take the time to reach out to customers and clients. If someone shares your content or writes a positive review, replying with a quick ‘thank you’ is a great way to show your appreciation.
Replying quickly also shows visitors that you’re paying attention. No one wants to be left hanging if they have a question. Try and respond to any comments and questions within a few hours.
Use These LinkedIn Best Practices to Grow Your Brand
If you’re not used to using LinkedIn, it may take a bit of time to get used to. But by following these LinkedIn best practices, you’re sure to make the most of your time on the social networking site.
Want more advice on social networking or growing your business? Then be sure to get in touch with HD Marketing and Design today for everything from web design to digital marketing.