OnLine ad dollars now bigger than Newspapers

Digital ad spending will finish the year with a rise of 13.9 per cent to reach $25.8 billion. On the other hand, newspaper spending, which includes advertising in print and online editions, will fall to $25.7 billion in 2010, a decline of 6.6 per cent. Ad spends on newspapers alone will decrease to $22.8 billion.

eMarketer predicts that in 2011 this gap will be broadened. According to the forecast, spending on ads in newspapers will fall again to $24.6 billion (including $21.4 billion for print) while online will climb to $28.5 billion.

The findings predict the ad spends in newspapers to continue its slide downwards. The company says that since 2006, spending in newspapers has been slashed by half.


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