In November of last year, Americans watched 10.3 billion video ads on line. That’s a huge number for an ad media that only came into being a few years ago.
But that’s just the tip of the iceberg. In December, the number jumped upward by another billion to 11.3 billion ad views. Video ads accounted for almost a fourth of all videos viewed on line in December.
As we’ve said before, people love watching videos on line.
Banner ads are the most common type of web advertising out there now. It’s simple, and cheap. The problem is that recent studies show these generate very few click-throughs, and most click-throughs come from the same small group of users. Apparently there is a small group that likes to click, and a larger group that never does.
With video ads, people see your message, just as they do on TV. They can, and do click on your ad to go to your website to learn more about you. So it isn’t far fetched to believe that in time, all web advertising will be video advertising.
We can produce your online video ad, and place it into your market, and aim it at your demographic, all for a lot less than a TV campaign, and not much more than a simple (and not that effective) banner ad.