How to Keep Reaching Your Audience After the New Facebook Changes

new facebookLet’s face it – social media platforms like Facebook are on the same level as search engines when it comes to building visibility for your brand. And like Google, Facebook is constantly making algorithm changes that affect your ability to reach your target audience.

The new Facebook changes are the talk of the town and causing worry among brands who don’t know how to get their posts through to their audience. But rather than quitting, you should simply learn more about the Facebook algorithm change. In this article, we will go over the Facebook update and how you can ensure your posts show up in the Facebook feed.

Focus On Meaningful Interactions

One factor that plays a role in your posts ranking in Facebook is meaningful interactions. All this means is creating content that’s stimulating conversations, shares, and comments. If you’re pushing out posts with value and relevance, then this shouldn’t be an issue.

Feature a User in Your Content

The Facebook update places emphasis on posts shared by individuals that receive comments and engagement quickly. In order to have your posts prioritized you should focus on your users and sharing their stories.

This puts your users in the spotlight and makes them more likely to share it with their followers.

Record Live Videos

Just about every social network has the live video features, and Facebook is one of the top used by brands and users. If online video is the key to visibility, then live video is the cream of the crop.

What’s great about live video is that it gets instant views and commentary, which is pure meaningful engagement. Live videos also receive about six times the amount of interactions than typical videos.

Don’t Use Engagement Bait

We’ve been talking about the importance of engagement for getting Facebook reach, however, you don’t want to try and trick the system. If you’re posting engagement bait, then you’re posts will be “demoted.”

This goes for posts like, “Comment if you like pizza!” Obviously, a lot of people who see the post will comment because most people like pizza.

Build a Community On Facebook Groups

Another way to get more engagement for your posts is to create Facebook groups for your audience. This way, they have a place to go to read posts, comment, and have discussions with others.

Businesses especially have a greater opportunity to engage their audience and build their brand visibility at the same time. You can keep your members updated and create events.

If you can get members to share your posts, then you’re taking your visibility beyond the group and getting additional engagement.

Benefit from the New Facebook Changes

Whenever a platform or search engine you use changes its algorithm, it’s important to learn it and master it. And if you don’t have the time to, then you need to hire a professional that can.

At HD Marketing & Design, we have experts that can assist you with the new Facebook changes. We also offer video production, SEO, and website design, which are all important for your social media marketing strategy.

Get in touch with us today to learn more about our services!

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Video Marketing: The Best Way to Showcase Your Product

video marketingDid you realize that mobile video consumption rises by nearly 100% each year?

Most consumers are far more likely to watch a video than they are to read a lengthy blog. Using videos can help you inform prospective customers about the products and services you offer.

The key to a successful video marketing campaign is producing appealing and informative clips. Hiring professionals to help produce these videos is a good idea due to the vast amount of experience they have.

The following are just some of the reasons to use video in your pursuit of search engine dominance.

Video Marketing Can Help to Boost Conversion Rates

According to recent studies, adding video to your homepage can help to increase conversion rates by up to 80%.

Making the videos on your website persuasive and entertaining is a great way to motivate a prospective customer. When developing a script for your videos, you need to focus on appealing to the emotions of a buyer.

Whether you are making a how-to or testimonial video, having a script in place is important. A script can help you be more concise with your message, which is important when trying to appeal to customers with short attention spans.

Video is a Great Addition to Your Email Marketing Campaigns

If you are like most business owners, email marketing is something you view as a priority. Finding ways to make these campaigns more modern and informative is easy with the addition of videos. Rather than telling a prospective customer about your company, you can show them what you are all about in a video.

Most people find it boring to read a lengthy marketing email. The best way to keep an email recipients attention is by presenting them with a well-made video.

Search Engines Absolutely Love Video

Another reason to take advantage of video marketing is the fact that search engines love this type of content. In most cases, videos will have more views and a lower bounce rate than written content pages. Weaving a tapestry of different videos into your website can help you to increase traffic with ease.

Instead of trying to take on the difficult process of making your own marketing videos, you should work with professionals. They will be able to help you come up with ideas for these videos and then bring them to life with ease.

Get More Social Shares With Video

Most business owners realize just how valuable a presence on social media can be.

The key to having social media marketing success is providing your followers with great content. Having a video you have produced go viral can garner you a lot of attention from new customers.

Before choosing a company to help you with your video marketing efforts, be sure to take a look at their portfolio. Seeing a company’s previous work is a great way to assess their skill.

The Power of Video Marketing

Instead of wasting your time and money on outdated marketing methods, now is the time to embrace the power of video in your marketing strategy.

Are you looking for a company to help you with your marketing efforts? If so, be sure to contact HD Marketing & Design today!

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5 Ways to Start Connecting With Customers Through Social Media

connecting with customersYour business can’t grow without connecting with customers, but how and where can you connect with potential and current customers? Did you know over 71% of customers who have a good experience with a brand through social media will recommend it to others?

What are some ways you can build that connection? Take a look at five ways you can start connecting with customers on social media today!

1. Create Worthwhile Content

Your social media platforms should always have a long-term plan in place to organically grow your potential client base. One of the best ways to do that is by coming up with content that will be valuable to your followers.

No one wants to see their time wasted reading emails or posts that don’t bring much to the table, so generate a few ideas to keep people engaged.

2. Schedule Time to Interact with Followers

You won’t grow your potential client base without a strong level of communication. You won’t see any businesses succeeding without proper communication in place and interacting with your followers is basically doing that.

How can you schedule that into your busy day? There are a number of apps out there dedicated to managing multiple social media platforms, so spending 30 minutes in the morning and 30 minutes in the evening should keep your communicating consistent.

3. Make Videos

YouTube isn’t the only way to use videos to engage with your followers on social media. Facebook live is a great way to interact in real time. You can hold Q&A sessions, or speak about a hot topic that wouldn’t need to be included in a lengthy blog post.

You can also use other platforms such as Instagram and Snapchat to create shorter videos that can still be worthwhile and engaging.

4. Paid Advertising

If you have a good sense of your advertising budget, paying for advertising can pay off in dividends. When you target the right potential customers, spending $50-$100 on a simple ad can have a great return on your investment.

One thing most businesses may not be aware of is the fact that Facebook is becoming much more focused on what individual customers search for and place ads on their news feed based on this information.

So as an example, if your business is based on web design and you pay for advertising space, anyone looking for web design in your area will see your ads pop up. Not too bad for the price of a Benjamin!

5. Become Well Known on Brand New Social Media Platforms

You might be thinking “why should I waste time on lesser-known social media apps?” It doesn’t hurt to take a risk on one or two that may become the next Twitter or Facebook.

If you become one of the main voices on an app, you can have potentially thousands of people to sell and promote your products to. Just make sure it’s a fit for your target audience otherwise you’ll be wasting your time.

Connecting with Customers to Impact Your Business

If you have a game plan in place for connecting with customers, adding these tips will help organically grow the online presence of your business.

Are you looking for more tips to improve the marketing and advertising of your business? Be sure to follow our blog for more tips!

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Why Defining Your Audience Brings More Customers

target marketing strategies

No business can be successful without a smart marketing strategy. How’s yours?

It’s especially important that small and medium business owners become marketing experts. With a more limited budget, you have to be more creative.

When you’re trying to make the most of your money, target marketing strategies are especially helpful. They can ensure that you’re reaching the right audience of people who have a real potential to turn into customers or clients.

Spend some time thinking about what you want your business to be, what you want your brand to mean, and what service you want to provide to others. Knowing the identity of your company is the first step to finding the right customers.

Below, we’re expanding on this tip and others so you can take your business to the next level. Read on to learn more.

1. Define Your Audience

In order to implement the appropriate target marketing strategies, you first have to identify who it is you’re targeting. It’s highly unlikely that your business or service is going to appeal to everyone, and that’s okay.

As far as marketing goes, it’s better to reach 15 people who all convert to customers than to reach 100 people who never make a purchase from you.

Create customer personas by answering questions about your ideal audience such as:

  • How old is your customer?
  • Where do they live?
  • How much money do they make?
  • Are they single or do they have a family?

This exercise will give you a clear understanding of who your marketing should reach. Then you can look for the outlets and partners that will help you achieve that goal.

2. Tell Your Story

Today’s consumer is smarter and more empowered than ever. They know that their dollars are in demand, and they are aware of how many choices they have in every industry.

Your brand’s story is the best way to set yourself apart and to make your company stand out to your target audience. Identify what it is that your potential customers value–saving money, saving time, being eco-friendly, etc.

Incorporate those values into the identity of your brand and communicate that in a fresh and engaging way through your marketing.

3. Evaluate Constantly

Marketing is a living, breathing thing. What works for you one year might not work for you the next. As your business grows or your product line expands, your audience might change as well.

Set aside time each month, quarter, or year to evaluate the successes and failures of your marketing strategy and make adjustments as needed. You may find that print marketing converts more customers than online, or that most people find you through your social media channels.

One marketing strategy is not going to span the life of your company, so don’t be afraid to change things up and try something new as you grow.

Ready to Try These Target Marketing Strategies?

Creating a robust marketing strategy for your business is hard work, but it’s well worth it in the long run. Identifying your target audience will save you money on the front end and will help you convert more people into paying customers.

For more information on implementing the best target marketing strategies for your business, please contact us at any time.

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5 Tips for Choosing an SEO Agency

SEO agency

Is your website lost in the abyss of the World Wide Web? If you are floundering at the bottom of search engine results pages (and not even the first one), then the answer to this is an unfortunate “yes.”

The good news is, your website doesn’t have to drift into a black hole, never to be seen again. SEO is your lifeline–your tether–anchoring you to SERPs and ensuring you are FOUND by your target audience.

While most people have heard of SEO in the past, with Google’s constant search algorithm changes (about 500 to 600 per year), it can make it impossible for you to keep up.

But, have no fear!

A professional SEO agency can help you achieve the rank, visibility, and traffic you desire. The key to exceptional results is finding an exceptional agency to work with.

Follow these five tips when choosing an SEO agency.

1. Reject any Company Claiming Top Rankings Guaranteed

A simple fact you should understand is that Google (or any search engine, for that matter) isn’t relative to any SEO agency. As a result, there is no one who can guarantee that they can get your site to a top three ranking.

While professional SEO companies are going to give you a timeline, as well as assurance you will eventually reach the top, if they utter the word “guarantee,” stay away. Why?

There are two reasons a company may provide this so-called guarantee:

  1. They are lying.
  2. They are planning on using black hat SEO methods that may hurt you in the future.

Find a company that gives assurance–without making a guarantee.

2. Find a Company Willing to Educate You Along the Way

A great way to determine if the SEO professional you are hiring has the necessary expertise and knowledge is if they can educate you on the process. If you ask a question, the agency you hire should say much more than, “We’ll handle that.” You need to find someone who will outline exactly how it will be handled, and why it is being done that way.

3. Ask for the Company’s Portfolio

You need to see the work the company has done in the past. This is crucial when hiring an SEO agency. By taking a look at what they have achieved for other clients, you can determine if it is the right company to help you meet your SEO goals.

4. Check the Company’s Digital Profiles

If you are hiring someone to help you with SEO and ranking, then they should have a good ranking themselves. Be sure to check their online presence, including how their website ranks, as well as whether or not they are active in the “digital world” (i.e., blogging, forums, social media, etc.).

5. Read Reviews and Testimonials

Be sure to see what past clients have to say about the company. While not all reviews may be good, be sure to read several to get a thorough understanding of the company and the way they work.

Finding the Right SEO Agency for Your Needs

The SEO company you hire can actually make or break your marketing efforts. Take some time to find the right one by using the tips here.

You can also visit our blog to learn more SEO tips or contact us to speak with a pro.

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How to Create a Mobile Friendly Website

mobile design

In what seems like a few short years, mobile devices have overtaken desktop as the top source of web traffic.

More than half of the visitors to your site will be using their phones or tablets. It’s pretty clear that your business needs a mobile-optimized website.

So how do you get started? Here are some mobile design tips to keep in mind when developing your site.

Use Responsive Design

When smartphones first started to find their ways into people’s pockets, mobile web browsing was a mess.

Websites were designed for desktop monitors, which are in landscape orientation. Meanwhile, these new mobile devices were most naturally used in a portrait orientation.

Understandably, the viewport of the phones didn’t match the layout of the sites. The result was text and images falling off the side of the screen, awkward zooming defaults, and other mayhem that made visiting a website a very unfriendly experience.

Over the years, developers tinkered with ways to solve this new problem. And now we have a great mobile design solution: Responsive design.

Responsive design uses the website’s CSS code to make adjustments to page elements’ size and position depending on the size of the screen being used by the visitor.

The main advantage of responsive design is only needing one website. Without it, companies would actually need to build two separate websites with different sets of code and different URLs – one for desktop, one for mobile. Sticking to one site saves money on design, maintenance, and hosting.

Getting to set parameters for any given screen size means your site is ready to adapt to future technology trends. If, say, square screens become popular in 5 years, your site infrastructure is already prepared to deal with it.

Optimize Images for Speed

High-resolution images look great on your site, but improper formatting could cause your site to slow to a crawl.

Slow load times mean bad news for your bounce rates. 53% of people leave a mobile site if it’s not loaded within 3 seconds.

User experience isn’t the only thing that suffers because of slow speeds. Starting in July 2018, Google’s algorithm will start to punish slow mobile sites on their rankings more than ever. A sluggish site means your SEO will nosedive.

When uploading images, be mindful of their size and format. You might need to do some editing to ensure your site is as fast as possible.

Embrace Simplicity

In many cases with mobile design, less is more.

It can be tempting to let your creativity flow and use a lot of unique typefaces and funky aesthetics. But visual layout choices that are fun aren’t always practical.

Remember that audiences are looking at a screen that’s only a few inches tall. It’s easy to overstuff such a small space.

An overly complicated layout or loud visuals can distract your visitors. To keep the focus on your message and your products, stick to the basics.

Choose easily legible typefaces and font size. Make sure any buttons or icons are big enough to easily tap. And keep in mind that a little white space doesn’t hurt.

Learn More About Mobile Design

Having a great mobile site is a necessity for your business to thrive online.

To learn more about how to get started designing your mobile website, keep an eye on our blog.

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How Does SEO Work and How to Make It Work for You

how does seo work

You want your business to be No. 1 in your industry, but it all starts with being in first place online in today’s competitive digital landscape. In other words, you need to become a master at SEO. But how does SEO work?

Research shows that business spending on SEO is projected to jump from just $11.44 billion back in 2008 to a whopping $79.27 billion in 2020.

If you are not on the fast-moving SEO bandwagon yet, you and your business will soon be trailing behind.

Being found online is unquestionably a big deal nowadays, but you may understandably be intimidated by the complex world of SEO. Here’s a rundown of SEO tips to implement and how to get SEO to work for you.

Let’s jump in!

How Does SEO Work?

SEO, also known as search engine optimization, is a process used to get traffic to your website from the natural, editorial, organic or free search results on Google and other search engines.

The more your website appears in a user’s list of search results thanks to SEO, the more likely you will get people coming to your site. And that increases your chances of turning users into clients.

How can you get your site to show up more often in search engine results? It needs to please today’s search engines, and the key to achieving this is offering an excellent user experience on your site.

That means providing relevant, high-quality, multimedia content consistently to your specific niche audience. It also means having Web pages that are mobile friendly along with images that will capture the user’s attention and offer information that is easy to consume.

How Can You Make SEO Work for You?

Now we’ve answered the question “How does SEO work?” The real question you may be asking is how it can work for you specifically.

For starters, perform some research on your competition. Figure out what their pages are missing. This is something you can offer on your own site.

Now, focus on your site. Start by creating strong content, whether it is for a landing page or a blog post. The better your content is, the more likely it will catch the eye of Google.

Then, be sure to include a keyword in your title. A keyword is any phrase or word you use in your website content that will enable people to locate your website through search engines.

This same keyword also needs to go in at least one of your sub-headers as well as in the alt-tag and name of the image you include in your content. You’ll also want to include the keyword in your URL and in the content of the post itself.

In other words, keywords are the key to success with SEO.

Your content also needs to include internal and external links, as these links will make your content even more credible in the eyes of search engines.

How We Can Help

We offer top-of-the-line SEO services along with other marketing services for your business, ranging from Web design to branding and even social media marketing.

Contact us to find out more about how our team of experienced marketers can help you to achieve your organizational goals through affordable, creative and effective marketing solutions.

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What to Look for In a Web Designer

what to look for in a web designer

It doesn’t matter how small your business is. You may even be self-employed, but you still need a website. Even the smallest of businesses need a website in order to succeed in today’s digital world.

However, we understand that not everyone has the technical knowledge required or the time to learn. As a result, it may be best to hire some outside help and look for a web designer.

A quick Google search will show you that there are millions of different designers worldwide, and likely hundreds in your area alone. How can you know you’re getting the right one for your site?

Here are a few tips on what to look for in a web designer to help you along.

Expertise and Knowledge

Today’s access to technology causes a bit of a conundrum for businesses looking for designers. Since coding and web design are such open-ended terms, virtually anyone can call themselves a web designer.

It’s important that you check potential candidates to make sure they know their stuff. Ask a few questions about their knowledge.

For instance, what coding language is best for building a site like yours? What types of coding software do they use?

Furthermore, make sure that before you agree to hire them, you’ve seen examples of their work. Most web designers have an extensive portfolio ready to go, so let their work speak for itself.

A web designer’s portfolio speaks volumes more than any business card or recommendation. Take your time and closely analyze the websites they’ve built. Remember, this website is going to represent your business. It needs to look great.

Timeliness

Aside from their previous body of work, few factors are as important as a designer’s ability to deliver on time. After all, a business without a website practically doesn’t exist.

Sit down with your designer and ask how long they think the project will take. It wouldn’t be a bad idea to go so far as to set up a weekly schedule.

Meet at least once before signing off on the final project. It is your site, after all, you should have some input before it goes live.

Of course, a little patience on your part is required. Great websites can’t be built in the snap of a finger. They take time, so give your web developer the time they need to work.

Professionalism and Openness

Finally, when determining what to look for in a web designer, don’t overlook professionalism. Your web designer is someone you’re going to work closely with for a little while, so make sure they’re someone you like.

Pay close attention to how they communicate with you. Are they conversing with you or talking down to you? Are they responsive or do you have to call and text them a dozen times before getting a response?

These may seem like minute details in the scheme of things, but a designer’s professionalism tells you a lot about them.

Still Not Sure What to Look for in a Web Designer? Let Us Help

We here at HD Marketing and Design are here to help your business succeed. Whether your website needs a complete overhaul or just a few changes, we’d love to earn your trust.

Get in touch with us today and get your business back online!

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Facebook Apocalypse: How You Can Minimize the Impact

 facebook apocalypse

Facebook just dropped the F-bomb!

Facebook dropped a major bomb on us Thursday night, with the announcement of another algorithm update . It’s probably one of the biggest updates we’ve seen and it specifically targets Facebook pages/public posts. The Facebook Apocalypse, or “F-bomb” as I like to call it, has people running through the streets screaming “The Facebook sky is falling!”

Is this the end of days for Facebook Pages? Definitely not. But, if you’re a business owner, marketer, social media marketer, or publisher, sit down, take a deep breath, and keep reading.

From Mark Zuckerberg:

“One of our big focus areas for 2018 is making sure the time we all spend on Facebook is time well spent.

We built Facebook to help people stay connected and bring us closer together with the people that matter to us. That’s why we’ve always put friends and family at the core of the experience. Research shows that strengthening our relationships improves our well-being and happiness.

But recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other.

… Based on this, we’re making a major change to how we build Facebook. I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.

What’s the update?

From Facebook:

“With this update, we will also prioritize posts that spark conversations and meaningful interactions between people (HD: not between pages & people). To do this, we will predict which posts you might want to interact with your friends about, and show these posts higher in feed. These are posts that inspire back-and-forth discussion in the comments and posts that you might want to share and react to – whether that’s a post from a friend seeking advice, a friend asking for recommendations for a trip, or a news article or video prompting lots of discussion.

We will also prioritize posts from friends and family over public content, consistent with our News Feed values.”

So, what does this mean for brands and their Pages?

From Facebook:

“Because space in News Feed is limited, showing more posts from friends and family and updates that spark conversation means we’ll show less public content, including videos and other posts from publishers or businesses.

As we make these updates, Pages may see their reach, video watch time and referral traffic decrease. The impact will vary from Page to Page, driven by factors including the type of content they produce and how people interact with it. Pages making posts that people generally don’t react to or comment on could see the biggest decreases in distribution. Pages whose posts prompt conversations between friends will see less of an effect.”

Translation

With the number of people, publishers, and businesses on Facebook, they’re running out of room in their news feed and there’s only so much content they can serve. Pages have already seen a reduction in organic reach over the last year, but this is going to be a more significant hit to Pages.

Facebook will be prioritizing posts from friends and family over public content (Facebook Pages). People will start seeing less public content in their news feeds including videos.

What can you do to minimize the impact?

First off, DON’T PANIC! I mean, don’t panic. I know it’s hard and I will admit that when I first read the announcement, I panicked and joined the others running through the streets screaming “The Facebook sky is falling!” Because as a social media marketer, I know how powerful Facebook can be for businesses.

However, though it does seem like the end of days for your Facebook Page, there are still ways to have your content seen on Facebook. Here are a few strategies to help minimize the impact of the F-bomb.

#1. See First

With this update, people will still be able to see posts from the Pages they follow, but they’ll need to do more than like your page, they’ll need to follow your page as well and opt-in to seeing your content by choosing “see first” in the News Feed Preferences. However, this is only a temporary fix. As people start having too many pages show up first in their news feeds, they will start reducing the amount of pages they follow using see first. To make sure yours isn’t one of the Pages they unfollow, provide valuable, entertaining, and educational content. For more on this, see #2.

see first

#2. Post quality content

Stop posting for the sake of posting and start creating content that your ideal customer wants to see. Put time and thought into each post that you create and post on your Facebook page. If your Facebook strategy until now has been to scour the web looking for memes and inspirational quotes to post, STOP! If you post inferior content on your page just for the sake of posting, the new algorithm will crush you. They will demote you and your followers will no longer see your content in their feed.

Instead, before you post anything ask yourself “how does this benefit my audience? Why would they care about this?” If there is no benefit to your audience or is not something they would find valuable, don’t post it.

#3. Post less

Yes, you read that right. While in the past we’ve told you to post at least one time per day, with this new algorithm you’ll want to post less and post only the best content that your followers want to see. Posting a few times a week is going to be more effective than posting multiple times per day. Remember, quality over quantity.

#4. Facebook Groups

In their announcement, Facebook specifically mentions Groups.

From Facebook:

“In Groups, people often interact around public content. Local businesses connect with their communities by posting relevant updates and creating events.”

People tend to interact more in Groups than they do with public Pages. And, over the past few months, they’ve added new features and improvements such as Insights in Groups and have given businesses the ability to link a Facebook Group to their Page.

I’ve talked to many of my clients about Facebook Groups within the past few years. The feedback that I’ve received from you is that you don’t want your customers/clients/patients to be able to interact with each other because you’re afraid of what they’ll say. Yes, you will have some people who have something negative to say in these group forums, but you’ll also have your loyal customers there to hold you up and champion around you. Facebook Groups provide more personal engagement and help you build stronger relationships with your customers. And, most importantly, will allow you to stay in news feeds!

Start thinking about Facebook Groups because you haven’t heard the last from me on this.

#5. Pay to Play

If you want your content to be seen, you’ll have to pay to play. Facebook ads are a very powerful way to feed your content to your ideal customer. And, one of the great things is, that unlike other forms of advertising, you don’t have to have a large budget. You will, however, want to make sure that you run quality ads and only boost only your best content.

#6. Create an Integrated Marketing Strategy

Instead of focusing all of your marketing efforts on one channel such as Facebook, create an integrated marketing strategy. Find out where your ideal audience gets their info and start utilizing all marketing channels available to you. Start building your email list and texting programs. Plan your communications and push it out to these other channels to create exposure.

So while Facebook did hit us with a major F-bomb, it’s not the end of the world you’ll just need to put more time and more care into what type of content you post and how you go about reaching your audience. But in the end, you should have been doing some of this from the beginning.

If you need help with your social media marketing or want to talk further about how this algorithm update will affect your Page, give us a call!

Be sure to follow us on Facebook and select “see-first” in the News Feed Preferences, subscribe to our blog, and sign up for our email list to stay up-to-date with other news.

 

 

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Quality Website Design for the New Year

quality website design

There are over 1.2 billion websites on the internet. If your web design isn’t giving your users a pleasant, seamless experience, they’ll find one that will.

How can you make sure your site stands out from the crowd? Making sure you’re using a functional, modern web design may be the solution you need. Your customers expect the best; why shouldn’t that translate to your online presence?

Give your site a makeover and start off 2018 on the right foot. Here are our top tips for implementing a quality website design on your site

Look Beyond Responsiveness For Quality Website Design

You’ve probably heard it a thousand times if you’re paying attention. A responsive design is not an optional feature of your website. It’s an absolute necessity.

However, responsive design doesn’t just refer to the actual template or theme a site is using. It also means that you need to make sure every detail is optimized for your mobile users, who are increasingly becoming the majority on the web.

Too often we go to a “responsive” site on our mobile devices that clearly hasn’t been checked on an actual phone or tablet by its designer. Menus are crowded and sloppy, and large images make for slow loading.

Don’t let your hard work fall victim to this oversight. When considering whether your site is truly mobile friendly, think beyond traditional responsiveness. Your bounce rates will fall, and your mobile users will thank you.

Use a Flat Design

More and more, web designers are turning away from the 3D look that was so big in years before. Flat design is officially in.

There is much to be said for minimalism in a quality website design. Bulky images drag down your website speed, which is a proven way to send visitors immediately running for the safety of the search engine.

Flat design doesn’t require much of the visual content that might bog your site down. It draws in the eye with its use of contrasting colors, clean interface, and simple fonts. It works because it’s less.

Flat web designs also boast significant SEO benefits. Though we don’t know how much weight is put on site speed in Google’s heavily guarded algorithm, we know that it matters. These ultra-light designs tend to load in a flash, and your rankings will benefit accordingly.

Try a Background Video

That being said, make the visuals you are using count. A background video could be just what your site needs to bring it into 2018.

This works on a few different levels of our brains. We process visual content much faster than text. A video can be an effective shortcut to getting your message across to your users.

More quality websites are using videos in lieu of sliders. Give it a try for your page, and see how your users respond. If you aren’t bogging down your site with needless data, you should be able to implement your video without taking a damaging toll on your site speed.

Final Thoughts: Quality Website Design

Designing a site that brings your brand message into the new year may be just the boost your business needs. Update your web design, and enjoy the benefits!

Contact us to find out more about how web design can fit into your marketing plan.

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