Facebook Apocalypse: How You Can Minimize the Impact

 facebook apocalypse

Facebook just dropped the F-bomb!

Facebook dropped a major bomb on us Thursday night, with the announcement of another algorithm update . It’s probably one of the biggest updates we’ve seen and it specifically targets Facebook pages/public posts. The Facebook Apocalypse, or “F-bomb” as I like to call it, has people running through the streets screaming “The Facebook sky is falling!”

Is this the end of days for Facebook Pages? Definitely not. But, if you’re a business owner, marketer, social media marketer, or publisher, sit down, take a deep breath, and keep reading.

From Mark Zuckerberg:

“One of our big focus areas for 2018 is making sure the time we all spend on Facebook is time well spent.

We built Facebook to help people stay connected and bring us closer together with the people that matter to us. That’s why we’ve always put friends and family at the core of the experience. Research shows that strengthening our relationships improves our well-being and happiness.

But recently we’ve gotten feedback from our community that public content — posts from businesses, brands and media — is crowding out the personal moments that lead us to connect more with each other.

… Based on this, we’re making a major change to how we build Facebook. I’m changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.

What’s the update?

From Facebook:

“With this update, we will also prioritize posts that spark conversations and meaningful interactions between people (HD: not between pages & people). To do this, we will predict which posts you might want to interact with your friends about, and show these posts higher in feed. These are posts that inspire back-and-forth discussion in the comments and posts that you might want to share and react to – whether that’s a post from a friend seeking advice, a friend asking for recommendations for a trip, or a news article or video prompting lots of discussion.

We will also prioritize posts from friends and family over public content, consistent with our News Feed values.”

So, what does this mean for brands and their Pages?

From Facebook:

“Because space in News Feed is limited, showing more posts from friends and family and updates that spark conversation means we’ll show less public content, including videos and other posts from publishers or businesses.

As we make these updates, Pages may see their reach, video watch time and referral traffic decrease. The impact will vary from Page to Page, driven by factors including the type of content they produce and how people interact with it. Pages making posts that people generally don’t react to or comment on could see the biggest decreases in distribution. Pages whose posts prompt conversations between friends will see less of an effect.”


With the number of people, publishers, and businesses on Facebook, they’re running out of room in their news feed and there’s only so much content they can serve. Pages have already seen a reduction in organic reach over the last year, but this is going to be a more significant hit to Pages.

Facebook will be prioritizing posts from friends and family over public content (Facebook Pages). People will start seeing less public content in their news feeds including videos.

What can you do to minimize the impact?

First off, DON’T PANIC! I mean, don’t panic. I know it’s hard and I will admit that when I first read the announcement, I panicked and joined the others running through the streets screaming “The Facebook sky is falling!” Because as a social media marketer, I know how powerful Facebook can be for businesses.

However, though it does seem like the end of days for your Facebook Page, there are still ways to have your content seen on Facebook. Here are a few strategies to help minimize the impact of the F-bomb.

#1. See First

With this update, people will still be able to see posts from the Pages they follow, but they’ll need to do more than like your page, they’ll need to follow your page as well and opt-in to seeing your content by choosing “see first” in the News Feed Preferences. However, this is only a temporary fix. As people start having too many pages show up first in their news feeds, they will start reducing the amount of pages they follow using see first. To make sure yours isn’t one of the Pages they unfollow, provide valuable, entertaining, and educational content. For more on this, see #2.

see first

#2. Post quality content

Stop posting for the sake of posting and start creating content that your ideal customer wants to see. Put time and thought into each post that you create and post on your Facebook page. If your Facebook strategy until now has been to scour the web looking for memes and inspirational quotes to post, STOP! If you post inferior content on your page just for the sake of posting, the new algorithm will crush you. They will demote you and your followers will no longer see your content in their feed.

Instead, before you post anything ask yourself “how does this benefit my audience? Why would they care about this?” If there is no benefit to your audience or is not something they would find valuable, don’t post it.

#3. Post less

Yes, you read that right. While in the past we’ve told you to post at least one time per day, with this new algorithm you’ll want to post less and post only the best content that your followers want to see. Posting a few times a week is going to be more effective than posting multiple times per day. Remember, quality over quantity.

#4. Facebook Groups

In their announcement, Facebook specifically mentions Groups.

From Facebook:

“In Groups, people often interact around public content. Local businesses connect with their communities by posting relevant updates and creating events.”

People tend to interact more in Groups than they do with public Pages. And, over the past few months, they’ve added new features and improvements such as Insights in Groups and have given businesses the ability to link a Facebook Group to their Page.

I’ve talked to many of my clients about Facebook Groups within the past few years. The feedback that I’ve received from you is that you don’t want your customers/clients/patients to be able to interact with each other because you’re afraid of what they’ll say. Yes, you will have some people who have something negative to say in these group forums, but you’ll also have your loyal customers there to hold you up and champion around you. Facebook Groups provide more personal engagement and help you build stronger relationships with your customers. And, most importantly, will allow you to stay in news feeds!

Start thinking about Facebook Groups because you haven’t heard the last from me on this.

#5. Pay to Play

If you want your content to be seen, you’ll have to pay to play. Facebook ads are a very powerful way to feed your content to your ideal customer. And, one of the great things is, that unlike other forms of advertising, you don’t have to have a large budget. You will, however, want to make sure that you run quality ads and only boost only your best content.

#6. Create an Integrated Marketing Strategy

Instead of focusing all of your marketing efforts on one channel such as Facebook, create an integrated marketing strategy. Find out where your ideal audience gets their info and start utilizing all marketing channels available to you. Start building your email list and texting programs. Plan your communications and push it out to these other channels to create exposure.

So while Facebook did hit us with a major F-bomb, it’s not the end of the world you’ll just need to put more time and more care into what type of content you post and how you go about reaching your audience. But in the end, you should have been doing some of this from the beginning.

If you need help with your social media marketing or want to talk further about how this algorithm update will affect your Page, give us a call!

Be sure to follow us on Facebook and select “see-first” in the News Feed Preferences, subscribe to our blog, and sign up for our email list to stay up-to-date with other news.



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Quality Website Design for the New Year

quality website design

There are over 1.2 billion websites on the internet. If your web design isn’t giving your users a pleasant, seamless experience, they’ll find one that will.

How can you make sure your site stands out from the crowd? Making sure you’re using a functional, modern web design may be the solution you need. Your customers expect the best; why shouldn’t that translate to your online presence?

Give your site a makeover and start off 2018 on the right foot. Here are our top tips for implementing a quality website design on your site

Look Beyond Responsiveness For Quality Website Design

You’ve probably heard it a thousand times if you’re paying attention. A responsive design is not an optional feature of your website. It’s an absolute necessity.

However, responsive design doesn’t just refer to the actual template or theme a site is using. It also means that you need to make sure every detail is optimized for your mobile users, who are increasingly becoming the majority on the web.

Too often we go to a “responsive” site on our mobile devices that clearly hasn’t been checked on an actual phone or tablet by its designer. Menus are crowded and sloppy, and large images make for slow loading.

Don’t let your hard work fall victim to this oversight. When considering whether your site is truly mobile friendly, think beyond traditional responsiveness. Your bounce rates will fall, and your mobile users will thank you.

Use a Flat Design

More and more, web designers are turning away from the 3D look that was so big in years before. Flat design is officially in.

There is much to be said for minimalism in a quality website design. Bulky images drag down your website speed, which is a proven way to send visitors immediately running for the safety of the search engine.

Flat design doesn’t require much of the visual content that might bog your site down. It draws in the eye with its use of contrasting colors, clean interface, and simple fonts. It works because it’s less.

Flat web designs also boast significant SEO benefits. Though we don’t know how much weight is put on site speed in Google’s heavily guarded algorithm, we know that it matters. These ultra-light designs tend to load in a flash, and your rankings will benefit accordingly.

Try a Background Video

That being said, make the visuals you are using count. A background video could be just what your site needs to bring it into 2018.

This works on a few different levels of our brains. We process visual content much faster than text. A video can be an effective shortcut to getting your message across to your users.

More quality websites are using videos in lieu of sliders. Give it a try for your page, and see how your users respond. If you aren’t bogging down your site with needless data, you should be able to implement your video without taking a damaging toll on your site speed.

Final Thoughts: Quality Website Design

Designing a site that brings your brand message into the new year may be just the boost your business needs. Update your web design, and enjoy the benefits!

Contact us to find out more about how web design can fit into your marketing plan.

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5 Reasons Why You Need to Have a Mobile Optimized Website

mobile optimized website


There will be over 2.71 billion smartphone users in the world by 2019. If you do not use a mobile optimized website, your business is bound to fail.

It’s inevitable because the consumers are going mobile. Everyone from middle school students to professional businessmen has and uses a mobile phone.

If the number of mobile users doesn’t convince you, consider the following 5 reasons why you need to have a mobile-friendly website.

1. Everyone’s Going Mobile

As of 2017, there are 2.32 billion smartphone users in the world. There will be 2.87 billion users by the end of the decade. That’s not all: Over 95% of people aged 18 to 44 use a smartphone.

If you don’t use a mobile optimized website then you’re missing out on a very large pool of consumers. Your target audience might be online but they won’t visit your site or stay on it for very long if its design doesn’t cater to mobile devices.

With that in mind, not going mobile doesn’t only mean you’re invisible to a large group of potential consumers. At the same time, those who do find your site might bounce out the moment they see it isn’t suitable for a mobile-viewing experience.

2. Lowering Your Bounce Rate

Your website might look great on a desktop screen but it won’t look the same on a mobile device. Remember how many people use a smartphone these days? They’ll leave the moment they realize they can’t properly view your site on their phone.

A modern, mobile optimized website is responsive and adaptive to different screen sizes. It’s a necessity to cater to mobile screen sizes to survive in the mobile.

3. Social Media Friendly

One of the reasons why people use mobile phones more than desktops is because of social media access. As of this year, there are nearly 2 billion Facebook users worldwide. That’s only one social media platform and there are many others like YouTube, Instagram, and Twitter.

Social media marketing has grown in recent years too. Most users share posts on platforms like Facebook and Twitter, allowing a business to advertise to thousands in an instant. Social media is now a major factor when doing SEO.

A mobile optimized website will cater to this crowd.

4. Increase Conversion Rates

Conversion rates are still higher on desktops and laptops but the gap is quickly closing. Online shopping on smartphones increased from 8% to 15% while for desktops this dropped from 78% to 63%. It’s only to continue on this way for the years to come.

Also keep in mind that by 2018, 27% of all e-commerce sales in the US will come from mobile devices. Back in 2014, this was only up to 19%.

One of the main reasons why this is happening is because people can browse, research, and shop for items on the go. It’s less of a hassle to swipe through a phone than to open a laptop while riding a train or bus.

5. Google Ranks a Mobile Optimized Website Higher

Ever since 2015, Google ranks mobile-friendly websites higher than sites that aren’t. It penalizes sites that have a desktop version and mobile version since they behave differently.

Google also looks at how a website appears on a device and will penalize those that do not adapt to different screen sizes. A site ranks higher if users don’t have to zoom in and out to view page content.

Make Your Website Mobile-Friendly Today

Why wait to make your site mobile-friendly? For each day you wait, the more consumers you’re losing.

If you don’t know where to start or want nothing but the best mobile optimization services, contact us and we’ll get you started. With our guidance, you can optimize your site for mobile devices, launch a better social media marketing campaign, and more.

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How to Hire the Right SEO Company for Your Business

SEO companyAre you looking for an SEO company for your business?

Not all SEO service providers are of the same quality. Many of them make groundbreaking promises to rank your business first, but this may not always be easy or even possible.

You have to choose carefully who you work with if you want to actually get results and return the investment. Also, some companies may use unethical techniques to rank a website, which is not something you should ever agree to.

Keep reading to discover how to hire the right SEO service or company for your business and avoid the shady ones.

Think About Your SEO Goals

Before you hire an SEO service company, you have to set clear goals. You should know exactly what you need help with.

For example, do you need link building, ranking for keywords and more traffic? How about SEO audit, retargeting or complete content marketing?

Figure out what your priorities are and discuss them with the company.

Get References and Read Reviews

One of the worst mistakes you can make when hiring an SEO company is to go with the first one ranking on Google. You probably think they know what they’re doing if they’ve ranked so high, but that’s not always the case.

Before you shell out a large sum of money, do some research on the company. Check their ratings, get references and read customer reviews. See if they actually helped a company improve their SEO and if they comply with Google’s Webmaster Practices. Once you gather all the information, make a final decision.

Ask About Their SEO Process

Different SEO companies have different ways of achieving a single SEO goal. As a client, you have every right to be involved in this and see if it’s the right way to go. Be wary of companies that don’t report or inform you of anything.

Google changes its SEO requirements and updates is algorithms constantly. If you don’t follow the rules, you may not only be ignored, but also penalized.

Discover what tools and metrics the company will use and how they’ll help your business. Most importantly, ask what they do in case you don’t see the results you were promised.

Test Their Communication and Customer Service

A good SEO company will have a solid customer service in place. After all, they’re working with the people behind the business. If a company communicates poorly, avoids questions, doesn’t reply to emails or sugarcoats things, stay away.

At the same time, see how their customer service is. You can read reviews from other clients, or test it yourself. Ask them about their worst customer to date and how they resolved the situation. This will tell you a lot.

Ask Lots of Questions

A legitimate SEO provider won’t hesitate to answer all your questions. Not every business owner is familiar with SEO practices, so whenever you need clarifications or just want to know how something’s done, feel free to ask them.

If they care to help you, they’ll explain everything clearly. If they’re shady, they’ll try to avoid the answer, leave you hanging or just stop communicating altogether.

Final Thoughts on Hiring the Right SEO Company for Your Business

Doing SEO right is much more than just keywords and rankings. You need a reliable company that’ll help you achieve your SEO goals.

Need help boosting your online presence? Visit our blog for more useful SEO tips or contact us today to see how we can help you.

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Is It Time to Hire a Responsive Web Design Company?

responsive web design companyDesigning a website is a balanced mix of creativity, engineering, and strategy.

The right firm for the job will know how to express your brand in a way users can relate to. They’ll make it exciting, easy to find, and interesting enough to keep coming back.

The best teams will top it all off with a responsive approach.

A responsive web design company is one of the best investments you can make for your website.

Keep reading to discover why.

What Is a Responsive Web Design Company?

Responsive design takes a web page and makes it adaptable to any screen.

It allows users to enjoy your online world from a desktop, tablet, or smartphone in one easy step.

The alternative? Paying for someone to build your page, then paying for an extra set of code to make it mobile-friendly.

There’s no need to do double-duty.

Save yourself the time and money and make everything mobile from the start. You’ll open a world of opportunity and get your site to market much faster.

Here are a few more benefits of working with a responsive web design company.

1. Stronger SEO Performance

There’s no point in having a website if you’re not focused on generating traffic. With billions of sites online, you need to be thinking about SEO from the start.

Responsive design means you only have one URL, meaning you’re saving yourself from the risk of duplicate content.

This one of the major things Google bots look for as they search the web. If there’s even a slight sign you’re trying to double-dip your content, your rank can suffer.

Other SEO boosts include lower bounce rates and a stronger UI across all screens.

2. Better Management

If you’ve experienced any form of re-branding or company expansion before, you know the work it requires on your website.

Imagine doing that twice over — once for your desktop URL and again for your mobile.

With the help of a responsive web design company, you don’t have to. This can cut editing time in half, which opens your schedule to focus on other things.

Remember, your design has an effect on digital marketing and brand recognition, too. The more everything is in sync, the stronger a foundation you have to work with as you build your brand.

3. Most Users Are Mobile

This is the most important takeaway: mobile is the method of the future.

In the past, more than half of all local searches were done from a mobile device. Moving forward, the number of all internet searches is expected to tilt towards mobile.

It’s not enough to just be online anymore. You have to take the extra steps to meet users where they are, and more and more of them will be on mobile.

Focus on getting there before your competitors and do it better.

Starting with responsive design can make this happen.

Build Your Best Site

You may love using desktop screens at work, but most of your users are interacting with you from their phone.

They’re going from social media to your site while they sit in traffic.

They’re looking up something that came up in conversation over lunch.

Whatever the reason for searching you, you owe it to them to present your brand in the best way possible.

Contact us today to make this happen.

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What Do Your Website Metrics Mean?

website metrics

Attracting and keeping customers coming back to a website can be tough. Even with the perfect product or service, traffic isn’t guaranteed. If you want to grow as a business, you have to understand and use all the website metrics you have.

Before you delve into conversion optimization, SEO services, and ad campaigns, read this guide first. It will teach you all about important metrics used to optimize traffic.

Traffic Metrics

This range of website metrics is simple. You get direct visitors that typed in your URL and hit enter, those that click on your website during a search, and those that clicked on a referral link.

Knowing where your traffic is coming from is half (or part) of the battle.

New & Returning Visitors

Understanding visitor website metrics on behavior patterns is key to improving conversion and retention rates. When it comes to new visitors, you must focus on website presentation and functionality.

If you cannot grab the attention of a first-time visitor in 8 seconds, your opportunity will be lost. When it comes to returning visitors, you’ll need to understand why visitors are returning. Are they returning to complete a purchase? Is it a repeat purchase or a new purchase?

Web metrics and mailing lists can help answer these questions.

Website Interactions

What your visitors do once they’re on your website is also very important. If you can read their viewing behaviors then you can tell what works or what content is engaging them. Does your website get a steady flow of comments/reviews? If not, then you should try to incentivize engagement. Quizzes, giveaways, and other contests are great examples. The more website interactions you can get, the better your website metrics will look.

This also ties into value per visit. Value is measured by page views per visit, comments, reviews, shares, and purchases. All of these things are valuable in their own right and contribute to your page ranking. If you know the value per visit, you can start implementing lead generation, SEO services and start increasing conversion rates.

Bounce Rates and Exit Pages

Visitors who don’t interact with your website and leave, it means they’ve bounced. When you’re getting a high bounce rate, you should consider looking at a few possibilities:

  • Bad/incompatible referral
  • Poor website interface
  • Slow page loading
  • Too text-dense

Now, visitors who do interact, but ultimately leave your site without converting offer more metrics.

Exit pages can tell you why you’re not converting. For example, losing customers during the checkout process. This could mean broken or complicated checkout progression. Also, check for product sale errors or cart errors.

A weak Call-to-Action is another common exit page indicator. Focus on strong sales copy to improve bounce rates.

Utilizing Website Metrics

Log and monitor your metrics closely. You should start looking at a targeted marketing and conversion campaign.

HD Marketing Design is your one-stop shop for putting website data into action. Learn more about how we can increase your traffic, improve quality of traffic, and get the best value for your buck.

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Tips for Making Professional Social Media Connections That Convert

social media connections


Social media marketing continues to grow in popularity, and it’s not going away anytime soon.

If your goal is to significantly grow your business, simply posting random information is no longer sufficient. Instead, you must reconfigure your marketing plan with a focus on creating social media connections that convert.

There are many benefits of social media marketing. In fact, it’s one of the most affordable and effective ways to engage customers. However, the truth is that no amount of posting and advertising will bring serious business growth unless the content you share is both valuable and enticing.

Understanding the dos and don’ts of social media marketing will help you build customer loyalty and grow your business brand. Here are a few key points to get you started:

Learn How the Platforms Work

Each social media platform works a bit differently, and you must take the time to learn the basics. Purchase a course, take advantage of free online resources, or leave the work to a professional. Although it may seem tedious, this is necessary to truly capitalize on social media marketing opportunities.

Engage with Your Audience

Remember that your social media platforms are an extension of your customer service department. Customers are more likely to express their opinions over social media platforms, so it’s important to pay attention to what they’re saying.

Make it a point to openly communicate with your social media contacts. This will allow you to proactively deal with problems as they occur. It also goes a long way towards creating a feeling of personal connection between you and your customers.

Don’t Try to Do It All

Spreading yourself too thin is a recipe for disaster in most parts of life. Social media marketing is no exception.

Don’t try to use every social media platform available. Choose two or three that are most effective for your business and master those before adding any new ones. A general rule of thumb is that if you can’t actively use the platform on a regular basis, then you probably shouldn’t be wasting your time with it.

Keep It Interesting

Make sure all of your posts aren’t business related. Most people visit social media platforms to relax and unwind. They may be put off if it feels like they are constantly being bombarded with advertisements.

Make it a point engage your social media connections by sharing funny, heartwarming, or informative posts that will interest your audience.

Are You Ready to Create Powerful Social Media Connections? Let Us Help!

At HD Marketing & Design, we believe that relationship marketing is one of the most powerful forms of advertising. Our social media marketing service is designed to increase brand awareness and enhance audience reach.

If you’re ready to take your marketing to the next level, contact us today for a custom internet marketing quote.

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Web Videos: The Future of Online Marketing

web videos

What if your business could go viral the way some successful marketing campaigns have? What would that mean for your sales and the number of new leads you’d generate? It would probably all lead to good things for your company. At least, that’s what happened to companies who went viral with their video marketing campaigns. But this isn’t just a trend among big businesses. Smaller companies are also turning to video marketing – and they’re seeing big results!

Web videos are the future of online marketing. Here’s why!

What Makes Web Videos So Useful?

People Love Visuals

Do you remember loving picture books as a kid? In all likelihood, that same fascination hasn’t faltered in the digital era. Today, we’re exposed to more pictures and videos than ever before – thanks to the Internet. Human beings have always been more receptive to visuals than text. Though marketing has taken auditory and written forms throughout history, it has, for a large part, taken the form of visuals.

Technology has only catered to our love of visuals more. In some ways, it’s even conditioning us to respond more to visuals than any other medium. Creating videos used to entail a big production all in itself. But with smartphones and handheld video cameras, it’s never been this easy to create and upload videos.

Web Videos Improve SEO

Search engine optimization (SEO) is the nature of modern-day marketing. Without SEO, websites can’t improve their visibility on Google search result pages (SERPs). Websites optimize everything from their mobile compatibility to their blog content. They do this in an effort to gain web traffic and improve their SERPs visibility.

But Google routinely changes its PageRank algorithm. As a result, these changes are always molding common SEO practices as we know them. Despite changes to the Google Algorithm, video content has risen as one of the newest and most prominent SEO practices. And it’s no surprise either.

Lower Bounce Rates

There’s been a rapid development in video-oriented social media platforms in recent memory. Platforms like Snapchat, Instagram, and Facebook Live currently dominate the social media stage.

Because people love visuals so much, web videos have the power to allure people in and keep them interested. Bounce rates decrease as people stay on web pages longer. This translates well on site statistics, which Google takes into account.


Google not only likes websites that keep people logged on for longer. Google also likes backlinks. And a good way to build backlinks is by incorporating videos on pages of written content.

Because people like video so much, they’re more likely to read corresponding text. They’re then more likely to click on links within the corresponding text. Hence, backlinking.

YouTube has only enhanced this. In fact, video and written content are a match made in Marketing Heaven because of YouTube. Companies not only boost their YouTube channels when they add new video content. They can also embed their videos to their websites, as well as share them across several social media platforms.

Brand Storytelling & Shareability

As a kid, your favorite form of storytelling most likely entailed visuals. Though adults are more open to the idea of reading novels and long texts, they do still appreciate a good visual.

It’s the same thing when confronted with an unfamiliar brand. Every brand has a story to tell. And by telling that story, the company sells the brand and leaves a lasting impression on those who come across it. Because web videos dominate nearly all other mediums today, they can only make brand storytelling more effective.

But people’s affinity with videos isn’t the sole reason for this.

With a simple click of a share button, a single person can spread one video to hundreds of social media feeds at a time. With multiple social media platforms to do this, there’s hardly a limit to where your videos can end up.

Market Your Business For The Future

As technology and social media advance, web videos are only going to grow more prominent. In some ways, video marketing is already dominating other marketing mediums.

Are you ready to take your business to the next level?

HD Marketing & Design is here to help you make a lasting impression for years to come. We offer a range of web design, development, and marketing services, including video production. Contact us today!

Posted in Internet Marketing / Online Marketing, Video Production | Comments Off

5 Tips for Hiring a Social Media Specialist

social media specialist

Businesses are recognizing the need to invest in social media marketing to keep up with their competitors. In the past two years alone, the amount spent on social media marketing internationally has more than doubled. A significant portion of this increased investment has been businesses realizing the need to hire a social media specialist.

Are you feeling weighed down by the need to balance your different social media accounts? The solution is in hiring a specialist to provide you with the expertise and experience to deliver a successful social media marketing campaign. You’ll need to know these five tips to make sure you recruit the right person.

1. Get to Know the Basics Of Hiring A Social Media Specialist

Even though you are looking to hire a specialist in social media, you need to know the basics of social media to make sure you recruit the right person. Make sure you can distinguish a pin from a hashtag, and a RT from your share. In other words, learn the terminology so you can communicate effectively with social media experts.

2. What Are Your Goals?

After learning the basics of social media, establish what you want to achieve with your social media campaigns. This could be anything from promoting attendance to your events or raising awareness about your products or services. Perhaps you’d like to monetize a blog and need to create feeder content.

Assess your goals and you’ll be more informed.

3. What Sort of Content Do You Need To Create?

After you’ve decided on the goals and objectives of your social media strategy, you need to consider what sort of content you want to include. You need to consider whether you want the tone to be funny and playful or serious and professional. This relates to who your target group is. And also, what type of content you want to post.

Ensure that every post provides value, free of charge. The more you provide helpful, useful content, the more likely you are to take in new visitors.

4. What Role Do You Need Your Social Media Specialist To Play?

A specialist is there to provide you with an effective social media strategy, not your overall marketing plan. That’s why it’s important you identify what you want to achieve through social media and where it fits in with the rest of your marketing campaigns.

This includes whether you want your social media expert to design a social media strategy or implement an existing plan. By understanding what is achievable with social media, your expectations of a social media specialist will be realistic.

5. Prepare for the Interview

After you have come up with answers for all of these questions, you need to prepare for the interview. As with any interview, the interviewee is also assessing whether they want to work for you. Candidates will likely be impressed if you’re adequately prepared with a good understanding of social media marketing and a plan for how they can make a difference.

If you are looking for a social media specialist for your business, then get in touch with HD Marketing & Design in Fort Wayne.

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Responsive Web Design Launch


responsive web design fort wayne

Web Site Launch

HD Marketing & Design is pleased to announce the launch of the new Workspace Solutions website. Our Fort Wayne web design company redesigned their old website to a more modern site.

website before after








Workspace Solutions previous website was designed in 2007. While it was a nice site and worked well for them, some of the technology it used was out of date. It also had a separate mobile site which was a scaled down version of their main site. Their new website includes:

  • Responsive (mobile-friendly) design which looks great at any size
  • User-friendly navigation
  • Wider width to take advantage of today’s larger monitors
  • E-book download with conversion form
  • Social integration
  • Fresh content
  • Modern design

Check out their new website at workspacesolutions.com then let us know what you think!

Web Design Fort Wayne

Does your website need a new look for the new year? Our websites don’t just look great, they work great. We put our almost 20 years of marketing experience into each website we develop.

HD Marketing & Design has developed websites for businesses around the country. Check out our web design portfolio to see some of our past work, then contact us today. Whether you need a new website, a website redesign, landing page, or help getting your website found online, our team of marketers and web designers can help you create the perfect online presence for your business and brand!


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