For the past 77 years, the way you sold soap, and other household products, was to sponsor daytime dramas, first on radio, then on TV.
This year, Proctor and Gamble, the company that invented the soap opera, along with other companies, like Gillette, are investing heavily in digital media.
These companies are simply going where their market has already gone, to social media sites on the internet.
You’ll still see ads for Tide and other P&G products on TV, just not as much as you once did.
For more, check this article here.