Both SEO and SEM are marketing strategies with the goal of achieving high-ranking results on internet search engines (such as Google or Bing) for your website. The terms are sometimes used interchangeably, but in reality, they are two different services.
What is SEO?
SEO stands for Search Engine Optimization. Websites designed with SEO in mind strive is to obtain a high placement on the web search results page. A high ranking makes is easier for people to find your site and easily connect with your company, products and services.
Marketing agencies such as HD Marketing & Design in Fort Wayne, follow a set of SEO “best practices” that help their clients’ websites get high rankings every time. Some of these tactics include:
- keyword research and development
- creating keyword-rich content
- link building from other sites
- using social media (like Facebook and Twitter)
- improving the site’s navigability
A quality SEO strategy is one that is constantly evolving. HD Marketing & Design works continually to stay on top of changing search engine algorithms and technology AND to monitor your site’s effectiveness versus your competitors.
What is SEM?
SEM means Search Engine Marketing. SEM is a broader term than SEO. It encompasses the various ways to use a search engine’s technology, including paid ads and banners. It is often a costlier approach. SEM uses the search engines to advertise your website to Internet customers with the goal of sending more targeted traffic to your site. Ad rates vary between the different search engines — they each use different formulas to estimate “pay per click” charges.
At HD Marketing & Design, we can explain the potential costs to you and help you determine the best approach to help you grow your business. Our goal is always to maximize the relevance of accessibility of our clients’ sites, while keeping your marketing budget in mind. If you would like to launch a powerful SEO or SEM campaign to help your business get found online, call the team at HD Marketing & Design in Fort Wayne, today at (260) 432-8437.