Smartphones change the game, again

Smartphones have moved from the “next big thing” to the “most essential thing.”  That’s the conclusion of a study conducted by Jacob’s Media and Arbitron following smart phone users.  Since picking up my Android phone last spring, I can only agree with that statement.  I use it occasionally as a phone, but mostly as a constant way to keep up with my email and whatever else is going on in the world.  It’s my basic “point and click” still and video camera for family events.  It’s my mp3 player.  I use it to stream Pandora while riding in the car.  I use it as a GPS device.

Sales of digital cameras and GPS units are now being affected by smart phones.  Some predict they may even disappear in the near future.

To read the whole article in pdf form, click here:

http://www.arbitron.com/downloads/Goin_Mobile_Exec_Summ.pdf

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