Social Media Marketing’s Role in your Business

what social media is best for your business

Facebook, Twitter, Instagram – Are You Using Them for Your Business?

Since the creation of social media, businesses have been attempting to figure out the role it should play in marketing. Is it a glamorous fad or a lasting, vital tool for growing your business? In this article, we’ll go over some of the more popular social media platforms, and tell you how you can use them to grow your business.


facebook demographics

First and foremost is Facebook. Whether you are a fan of Facebook or not, you can’t deny the impact that it has on today’s culture. Recently, for the first time in history, Facebook has surpassed the population of China! That’s right – the number of monthly active users on Facebook has reached 1.44 billion!

This means that whether Facebook is a fad or not, it is essential to business. Facebook is a free advertising tool with amazing results! Having a Facebook page for your business creates brand recognition, loyalty, and higher conversion rates. It allows you to build a relationship with both current and potential customers. If your business doesn’t have a Facebook page, setting one up is easy!

Along with Facebook’s huge popularity, they also make it easy for businesses to grow using Facebook. One of the great things about Facebook marketing is paid ads. Facebook’s integrated marketing tools make it easy to reach a wide variety of potential customers. Facebook offers the ability to cater your advertising campaign to a specific audience, giving you a higher return on investment and conversion rate.


twitter demographics

Similarly, Twitter also has a huge community. With over 302 million monthly active users and over 500 million tweets sent per day, Twitter also presents a huge opportunity for your business.

Besides the sheer number of Twitter users, Twitter also makes it easy for your business to be found by other users. Twitter gives you the ability to catalog your tweets by “hashtags,” which can allow you to see what people are talking about, along with seeing who is talking about things that are relevant to your business, which can give you the edge you need to turn Twitter users into customers. A new idea in the marketing world is called social selling. Through social selling, you can actively seek out impressions to potential customers whom you normally wouldn’t have the opportunity.


instagram demographics

Instagram has been around for a few years, but has just recently been experiencing a huge increase in users and is close to surpassing Twitter – with over 300 million.

Instagram is a mobile app that allows users to share photos and videos with followers. And, similar to Twitter, Instagram allows you to utilize hashtags, which makes it easy for you to find potential customers. Instagram is another great (free) tool that your business should be taking advantage of, no matter what industry you are in.

What Social Network Is Best for Your Business?

With all of the great social media platforms available, which one should you use? Trying to use all of the social networks available can leave a business overwhelmed which can make your social presence suffer as a result. Instead, think about who your target market is and select the one or two platform that will work best at targeting current and potential customers.

Whether Social Media is a fad, or whether it is here to stay, the fact is: social media cannot be ignored. If you are not using social media such as Facebook, Twitter, and Instagram, you are missing out on huge opportunities for your company!

Social Media Marketing in Fort Wayne

If you would like to incorporate a social media campaign into your business and don’t know where to begin, call HD Marketing & Design in Fort Wayne today. We specialize in helping businesses grow using internet marketing including social media , Search Engine Optimization (SEO) and content creation, and more. Our social media marketing specialists can provide you with the tools and information you need to set your business up for long term success!

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