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Tag Archives: Advertising
Consumer Confidence is on the Rise
Consumer Confidence at 7-year High In the latter part of the year 2007, consumer optimism began to wane, and soon we suffered one of the biggest meltdowns of our economy since the Great Depression. As the economy worsened, many businesses … Continue reading
Retail Sales Surge. Are You Ready for it?
A few weeks ago, the Conference Board, which surveys how consumers feel about the economy, reported impressive growth in consumer confidence. Now, those positive feelings are turning into cash where it counts, in cash registers all over the country. According … Continue reading
Posted in Design, Internet Marketing / Online Marketing, Marketing/Advertising
Tagged ad planning, Advertising, digital advertising, digital marketing, Economy, fort wayne, internet marketing, retail sales, search engine optimization, SEO, Social Media, TV advertising, web design
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Don’t Put All Your Marketing Eggs into One Social Media
A well-known blogger named Sam Biddle has leaked news about Facebook he got from a reliable source, that if true, will create huge marketing changes for companies that rely a great deal on generating sales from their Facebook “friends.” I … Continue reading
Posted in Design, Internet Marketing / Online Marketing, Marketing/Advertising, SEO, Social Media
Tagged Advertising, Facebook, fort wayne, internet marketing, search engine optimization, SEO, Social Media
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Duck Dynasty Helping to build Ratings Dynasty for Cable TV
Does it feel as if you’re watching nothing but cable shows this summer? “Duck Dynasty,” “Breaking Bad,” “Rizzoli and Isles,” and maybe just “Big Bang” Reruns on TBS. Summer never was a big time for the major broadcast channels (Fox, … Continue reading
Posted in Marketing/Advertising
Tagged Advertising, buying cable tv advertising, cable tv, cable tv advertising, internet marketing, King Marketing, search engine optimization, SEO, Social Media, TV advertising
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Growth in Social Media Use Covers both Young and Old
When working with a new Internet marketing client, there’s always one part of the meeting where people kind of go, meh. Most of the people we talk to know about Facebook, and might even have a Facebook account. They just … Continue reading
Posted in Marketing/Advertising, Social Media
Tagged Advertising, fort wayne, search engine optimization, SEO, Social Media, social media growth, social media marketing, web design, who used social media
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Consumers now spend more time with digital every day than they do watching TV
Smart phones continue to change the way people use media. Emarketer projects for 2013 that Americans will spend more time every day with digital media, five hours and nine minutes, than they do watching TV, four hours and 31 minutes … Continue reading
Posted in Internet Marketing / Online Marketing
Tagged Advertising, digital advertising, internet marketing, King Marketing, media information, search engine optimization, TV advertising, web design
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Online Video Ads Usage Explodes in December
In November of last year, Americans watched 10.3 billion video ads on line. That’s a huge number for an ad media that only came into being a few years ago. But that’s just the tip of the iceberg. In … Continue reading
Posted in Internet Marketing / Online Marketing, Marketing/Advertising, Video Production
Tagged Advertising, King Marketing, search engine optimization, SEO, Social Media, TV advertising, YouTube
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Local Radio versus the Internet…A battle heading for a car near you
So, recently we wrote about how here in Fort Wayne, IN, the average worker spends about 40 minutes driving to and from work each day, and how about 85% of those drivers are listening to the radio while commuting. Sounds … Continue reading
Posted in Marketing/Advertising
Tagged Advertising, fort wayne, internet marketing, King Marketing, local radio, Pandora, search engine optimization, SEO, Social Media, Spotify
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How Long does it take to get to work in Fort Wayne?
According to Arbitron, the company that tracks who’s listening to what radio station, 84% of people driving to or from work are listening to their car radio. So, just how much time does it take the people ofFort Wayneto get … Continue reading
Posted in Marketing/Advertising
Tagged Advertising, arbitron, fort wayne, internet marketing, King Marketing, radio, search engine optimization, Social Media, web design
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Serious toned Commercials and The Ravens ruled on Sunday
When companies invest four million dollars to run a single thirty second commercial in the most viewed sporting event of the season, they expect a big audience, and a big response to their ad. Last Sunday, Dodge Ram Trucks received both. It … Continue reading
Posted in Marketing/Advertising
Tagged Advertising, best superbowl commercial, dodge ram trucks, fort wayne, King Marketing, search engine optimization, super bowl commercials, super bowl TV commercials, TV advertising, YouTube
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