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Tag Archives: Advertising
Consumer Confidence at 7-year High In the latter part of the year 2007, consumer optimism began to wane, and soon we suffered one of the biggest meltdowns of our economy since the Great Depression. As the economy worsened, many businesses … Continue reading
Smart phones continue to change the way people use media. Emarketer projects for 2013 that Americans will spend more time every day with digital media, five hours and nine minutes, than they do watching TV, four hours and 31 minutes … Continue reading
When companies invest four million dollars to run a single thirty second commercial in the most viewed sporting event of the season, they expect a big audience, and a big response to their ad. Last Sunday, Dodge Ram Trucks received both. It … Continue reading