Tag Archives: fort wayne

Dividing our Media Time

It’s 8:30 on a Thursday nigh and there you are, sitting and waiting for your new TV commercial to run in the local break between “Big Bang Theory” and “Two and a Half Men.”  What a great time slot. Lot’s of … Continue reading

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More TV viewers are getting their TV from the Internet

As of February of 2012, 10.4 percent of homes had an IPTV (internet protocol TV, or set that allows for a direct connection to video that is watchable on TV but streamed from the internet) Continue reading

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Traditional network TV viewing plummets in First Quarter

The Internet keeps growing, while tradtional media keeps dropping.  In the past, we’ve talked about how much newspaper has dropped off in both subscriptions and advertising.  Now, we’re starting to see major erosion of viewers from the traditional broadcast networks, … Continue reading

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Free Networking Opportunity!

“Chocolate Blues” is a giant business to business networking event that brings together hundreds of business owners and professionals.  This event features a business expo, open networking, door prizes, ice breakers, networking games, on the spot appointment setting, round table … Continue reading

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What are people doing with all those fancy new I-pads and Android Tablets.  They’re watching videos. That’s what a March 2012 study by the Online Publishers Association says   Next up, they’re checking the weather, then the local news, then the … Continue reading

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Local Ad Spending Moving More to Mobile and Online

For many years, local advertising was placed in the newspaper, local radio and TV stations, in outdoor and direct mail.  Today, local advertising is spreading quicklyonline.  According to a company that tracks local ad spending, BIA/Kelsey Media, local ad spending … Continue reading

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Valentine’s Day goes Mobile

Hey, it’s Valentine’s Day, where can I take my Valentine for dinner? Simple, let me check my smart phone. According to Google, that’s what a large number of people did earlier this week. 62% of total US searches for popular … Continue reading

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Google Changes SEO Rules, Again.

The world’s most popular search engine, Google, continues to refine the way it ranks web sites in its search results. For 99% of us, it’s good news. Have you ever searched on a topic, then clicked on a website only … Continue reading

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The Battle of the Mobile Action Codes

Sounds like a holiday action film, but there’s no blood and gore in this battle, if you can even call it that. What is a Mobile Action Code? It’s those funny boxes that are showing up in magazine ads, on … Continue reading

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Dot XXX is Here

Just in time for XXXmas, there’s a new domain extension, dot XXX. Available to the general public starting today, December 6, 2011, it is meant to be used mainly by the porn industry. Apparently, it was too hard for porn … Continue reading

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