Tag Archives: internet marketing

How Can Analytics Help My Business?

Developing an Internet Marketing Plan to Grow your Business When it comes to Search Engine Optimization, climbing up Google’s search result pages can seem like an overwhelming task. You might come to the conclusion that your site isn’t receiving as … Continue reading

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Retail Sales Surge. Are You Ready for it?

A few weeks ago, the Conference Board, which surveys how consumers feel about the economy, reported impressive growth in consumer confidence.  Now, those positive feelings are turning into cash where it counts, in cash registers all over the country. According … Continue reading

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Don’t Put All Your Marketing Eggs into One Social Media

A well-known blogger named Sam Biddle has leaked news about Facebook he got from a reliable source, that if true, will create huge marketing changes for companies that rely a great deal on generating sales from their Facebook “friends.” I … Continue reading

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Duck Dynasty Helping to build Ratings Dynasty for Cable TV

Does it feel as if you’re watching nothing but cable shows this summer?  “Duck Dynasty,” “Breaking Bad,”  “Rizzoli and Isles,” and maybe just “Big Bang” Reruns on TBS.  Summer never was a big time for the major broadcast channels (Fox, … Continue reading

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Consumers now spend more time with digital every day than they do watching TV

Smart phones continue to change the way people use media.  Emarketer projects for 2013 that Americans will spend more time every day with digital media, five hours and nine minutes, than they do watching TV,  four hours and 31 minutes … Continue reading

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Local Radio versus the Internet…A battle heading for a car near you

So, recently we wrote about how here in Fort Wayne, IN, the average worker spends about 40 minutes driving to and from work each day, and how about 85% of those drivers are listening to the radio while commuting.  Sounds … Continue reading

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How Long does it take to get to work in Fort Wayne?

According to Arbitron, the company that tracks who’s listening to what radio station, 84% of people driving to or from work are listening to their car radio.  So, just how much time does it take the people ofFort Wayneto get … Continue reading

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Enter the World of “Big Data”

Have you seen or heard of the term “Big Data?”  It’s a term used a lot in the news today as a catch for the digital explosion we’ve undergone over the past few years.  Gian Fulgoni, The Executive Chairman of … Continue reading

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BCS Championship game a disappointment for Irish fans, but not for ESPN

It seems as if everyone here in Fort Wayne was watching the BCS championship game Monday night, but what did the rest of the country think of what turned out to be a less than exciting match up.  According to … Continue reading

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There’s a new Gorilla in Town

In September 2012, there were 289 millions people in the United States who owned at least one TV. In that same month, there were 278 millions people in the United States using the internet. This according to Nielsen’s U.S. Consumer … Continue reading

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