Tag Archives: King Marketing

Duck Dynasty Helping to build Ratings Dynasty for Cable TV

Does it feel as if you’re watching nothing but cable shows this summer?  “Duck Dynasty,” “Breaking Bad,”  “Rizzoli and Isles,” and maybe just “Big Bang” Reruns on TBS.  Summer never was a big time for the major broadcast channels (Fox, … Continue reading

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Consumers now spend more time with digital every day than they do watching TV

Smart phones continue to change the way people use media.  Emarketer projects for 2013 that Americans will spend more time every day with digital media, five hours and nine minutes, than they do watching TV,  four hours and 31 minutes … Continue reading

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Online Video Ads Usage Explodes in December

  In November of last year, Americans watched 10.3 billion video ads on line.  That’s a huge number for an ad media that only came into being a few years ago. But that’s just the tip of the iceberg.  In … Continue reading

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Local Radio versus the Internet…A battle heading for a car near you

So, recently we wrote about how here in Fort Wayne, IN, the average worker spends about 40 minutes driving to and from work each day, and how about 85% of those drivers are listening to the radio while commuting.  Sounds … Continue reading

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How Long does it take to get to work in Fort Wayne?

According to Arbitron, the company that tracks who’s listening to what radio station, 84% of people driving to or from work are listening to their car radio.  So, just how much time does it take the people ofFort Wayneto get … Continue reading

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Serious toned Commercials and The Ravens ruled on Sunday

When companies invest four million dollars to run a single thirty second commercial in the most viewed sporting event of the season, they expect a big audience, and a big response to their ad.  Last Sunday, Dodge Ram Trucks received both.  It … Continue reading

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Enter the World of “Big Data”

Have you seen or heard of the term “Big Data?”  It’s a term used a lot in the news today as a catch for the digital explosion we’ve undergone over the past few years.  Gian Fulgoni, The Executive Chairman of … Continue reading

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BCS Championship game a disappointment for Irish fans, but not for ESPN

It seems as if everyone here in Fort Wayne was watching the BCS championship game Monday night, but what did the rest of the country think of what turned out to be a less than exciting match up.  According to … Continue reading

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There’s a new Gorilla in Town

In September 2012, there were 289 millions people in the United States who owned at least one TV. In that same month, there were 278 millions people in the United States using the internet. This according to Nielsen’s U.S. Consumer … Continue reading

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Video, last year’s big new thing, gets even bigger in 2013

I was putting together a chair the other day, and found the written instructions to be a bit fuzzy in places.  So what did I do?  Like millions of other people, I searched YouTube to find an installation video for … Continue reading

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