Tag Archives: search engine optimization

Retail Sales Surge. Are You Ready for it?

A few weeks ago, the Conference Board, which surveys how consumers feel about the economy, reported impressive growth in consumer confidence.  Now, those positive feelings are turning into cash where it counts, in cash registers all over the country. According … Continue reading

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Don’t Put All Your Marketing Eggs into One Social Media

A well-known blogger named Sam Biddle has leaked news about Facebook he got from a reliable source, that if true, will create huge marketing changes for companies that rely a great deal on generating sales from their Facebook “friends.” I … Continue reading

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Duck Dynasty Helping to build Ratings Dynasty for Cable TV

Does it feel as if you’re watching nothing but cable shows this summer?  “Duck Dynasty,” “Breaking Bad,”  “Rizzoli and Isles,” and maybe just “Big Bang” Reruns on TBS.  Summer never was a big time for the major broadcast channels (Fox, … Continue reading

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Growth in Social Media Use Covers both Young and Old

When working with a new Internet marketing client, there’s always one part of the meeting where people kind of go, meh.  Most of the people we talk to know about Facebook, and might even have a Facebook account.  They just … Continue reading

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Consumers now spend more time with digital every day than they do watching TV

Smart phones continue to change the way people use media.  Emarketer projects for 2013 that Americans will spend more time every day with digital media, five hours and nine minutes, than they do watching TV,  four hours and 31 minutes … Continue reading

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Online Video Ads Usage Explodes in December

  In November of last year, Americans watched 10.3 billion video ads on line.  That’s a huge number for an ad media that only came into being a few years ago. But that’s just the tip of the iceberg.  In … Continue reading

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Local Radio versus the Internet…A battle heading for a car near you

So, recently we wrote about how here in Fort Wayne, IN, the average worker spends about 40 minutes driving to and from work each day, and how about 85% of those drivers are listening to the radio while commuting.  Sounds … Continue reading

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How Long does it take to get to work in Fort Wayne?

According to Arbitron, the company that tracks who’s listening to what radio station, 84% of people driving to or from work are listening to their car radio.  So, just how much time does it take the people ofFort Wayneto get … Continue reading

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Serious toned Commercials and The Ravens ruled on Sunday

When companies invest four million dollars to run a single thirty second commercial in the most viewed sporting event of the season, they expect a big audience, and a big response to their ad.  Last Sunday, Dodge Ram Trucks received both.  It … Continue reading

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Enter the World of “Big Data”

Have you seen or heard of the term “Big Data?”  It’s a term used a lot in the news today as a catch for the digital explosion we’ve undergone over the past few years.  Gian Fulgoni, The Executive Chairman of … Continue reading

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