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Tag Archives: TV advertising
Retail Sales Surge. Are You Ready for it?
A few weeks ago, the Conference Board, which surveys how consumers feel about the economy, reported impressive growth in consumer confidence. Now, those positive feelings are turning into cash where it counts, in cash registers all over the country. According … Continue reading
Posted in Design, Internet Marketing / Online Marketing, Marketing/Advertising
Tagged ad planning, Advertising, digital advertising, digital marketing, Economy, fort wayne, internet marketing, retail sales, search engine optimization, SEO, Social Media, TV advertising, web design
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Duck Dynasty Helping to build Ratings Dynasty for Cable TV
Does it feel as if you’re watching nothing but cable shows this summer? “Duck Dynasty,” “Breaking Bad,” “Rizzoli and Isles,” and maybe just “Big Bang” Reruns on TBS. Summer never was a big time for the major broadcast channels (Fox, … Continue reading
Posted in Marketing/Advertising
Tagged Advertising, buying cable tv advertising, cable tv, cable tv advertising, internet marketing, King Marketing, search engine optimization, SEO, Social Media, TV advertising
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Consumers now spend more time with digital every day than they do watching TV
Smart phones continue to change the way people use media. Emarketer projects for 2013 that Americans will spend more time every day with digital media, five hours and nine minutes, than they do watching TV, four hours and 31 minutes … Continue reading
Posted in Internet Marketing / Online Marketing
Tagged Advertising, digital advertising, internet marketing, King Marketing, media information, search engine optimization, TV advertising, web design
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Online Video Ads Usage Explodes in December
In November of last year, Americans watched 10.3 billion video ads on line. That’s a huge number for an ad media that only came into being a few years ago. But that’s just the tip of the iceberg. In … Continue reading
Posted in Internet Marketing / Online Marketing, Marketing/Advertising, Video Production
Tagged Advertising, King Marketing, search engine optimization, SEO, Social Media, TV advertising, YouTube
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Serious toned Commercials and The Ravens ruled on Sunday
When companies invest four million dollars to run a single thirty second commercial in the most viewed sporting event of the season, they expect a big audience, and a big response to their ad. Last Sunday, Dodge Ram Trucks received both. It … Continue reading
Posted in Marketing/Advertising
Tagged Advertising, best superbowl commercial, dodge ram trucks, fort wayne, King Marketing, search engine optimization, super bowl commercials, super bowl TV commercials, TV advertising, YouTube
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BCS Championship game a disappointment for Irish fans, but not for ESPN
It seems as if everyone here in Fort Wayne was watching the BCS championship game Monday night, but what did the rest of the country think of what turned out to be a less than exciting match up. According to … Continue reading
Posted in Marketing/Advertising
Tagged Advertising, fort wayne, internet marketing, King Marketing, TV advertising
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There’s a new Gorilla in Town
In September 2012, there were 289 millions people in the United States who owned at least one TV. In that same month, there were 278 millions people in the United States using the internet. This according to Nielsen’s U.S. Consumer … Continue reading
Posted in Internet Marketing / Online Marketing, Marketing/Advertising, Video Production
Tagged Advertising, internet marketing, King Marketing, TV advertising, web design
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Video, last year’s big new thing, gets even bigger in 2013
I was putting together a chair the other day, and found the written instructions to be a bit fuzzy in places. So what did I do? Like millions of other people, I searched YouTube to find an installation video for … Continue reading
What People are Doing on their Smart Phones While Watching TV
We know that a very large number of people are using their smart phones and tablets while also watching TV at night. Now we know what they’re looking at. 22 percent of phone users and 45% of tablet users are … Continue reading
Posted in Marketing/Advertising
Tagged Advertising, internet marketing, King Marketing, search engine optimization, Social Media, TV advertising, web design
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Another Seismic Shift in Advertising
Did you feel that? Another seismic shift in the world of marketing has taken place. Over the last few years, we’ve seen the huge decline in newspaper and magazine advertising, and the huge rise of mobile devices, such as smart … Continue reading
Posted in Marketing/Advertising
Tagged Advertising, internet marketing, King Marketing, search engine optimization, SEO, TV advertising
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