In September 2012, there were 289 millions people in the United States who owned at least one TV.
In that same month, there were 278 millions people in the United States using the internet.
This according to Nielsen’s U.S. Consumer Usage Report for 2012. People spend a lot more time watching TV, however, than they do using the internet. The average person watches almost 145 hours of TV each month, spending only 28-1/2 hours a month on line.
But now, the internet has become a major player in the attention span of consumers. And the trend is for people to watch TV while surfing their smart phones and tablets.
The take away here is that things are changing. It’s not that TV advertising is no longer effective. It’s more like you need a good internet strategy to work along with your TV advertising.
Or, to put it another way, TV is still the 2,000 pound gorilla, while the internet has become the 1,000 pound gorilla. You simply can’t ignore either one of them.