Simply put, if you’re a business owner, you absolutely need a website. No, a Facebook page isn’t good enough, though it’s a great start. We’re talking about a full-blown website that shows off your business in all of its glory.
Unless you’re an experienced web designer, there’s a good chance you’ll need a bit of outside help to get the job done. As a result, you may find yourself pondering enlisting the aid of a web designer. But is it even necessary? And for that matter, what does a web designer do and what can they offer your business?
Read on to learn more about the world of web design and why your business may need some outside help.
What Does a Web Designer Do?
Let’s begin by taking a look at what exactly a web designer does. On the surface, it seems like a rhetorical question. They design websites, right? Well, yes and no. The fact of the matter is that web design is multi-faceted and can mean any number of things. Saying that a web designer just builds websites is a little reductive.
A great web designer has an understanding of both the creative and technical aspects of web design. They’ll take the technical elements of coding and markup and combine them with creative elements like CSS, design, and branding. They conceptualize, code, and create gorgeous looking websites based on their clients’ needs. In addition, they may update or patch preexisting code to bring a site up to date.
While almost all web designers have certain baseline skills, such as coding, most design firms offer unique specializations. Some may specialize in graphic design, for instance, while others may excel in marketing and onsite Search Engine Optimization (SEO).
Does My Business Really Need a Web Designer?
Not every business owner sees the value of hiring a web designer. Some may choose to save that money and instead build a site themselves. While that’s definitely an option, it isn’t advisable. If you don’t know what you’re doing, it’s easy to find yourself quite overwhelmed.
Your site represents your business. Every moment that your site has an error or is offline is a moment that your competition pulls ahead.
Audiences depend on company website’s for valuable information before making a purchasing decision. If your site isn’t up to snuff, you’re likely going to lose money.
Furthermore, a great web designer will make sure that your audience departs your site with a great first impression. According to one study, 94 percent of participant feedback focused on design only.
A great design can make or break your customers’ opinion of your site.
The Importance of a Great Web Designer
So what does a web designer do? A web design expert knows how to convey information to your audience in aesthetically pleasing, memorable ways which in turn leads to more sales for your company.
Are you thinking of hiring a web designer? At HD Marketing & Design, we don’t just design websites, we use our marketing expertise to build websites that are useful to your target audience. And, we include basic SEO in to every website we build to help your website get found online. Because what’s the point of having a great website if no one can find it?
Contact us today to learn more about our website design services.