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Monthly Archives: December 2010
New Preferred Auto spot
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OnLine ad dollars now bigger than Newspapers
Digital ad spending will finish the year with a rise of 13.9 per cent to reach $25.8 billion. On the other hand, newspaper spending, which includes advertising in print and online editions, will fall to $25.7 billion in 2010, a … Continue reading
The Web isn’t Just for the Young
The perception is that only our kids are using the internet. Sure, they use it more than their parents or grandparents, but these two groups are catching up. According to the Pew Research Center report, adults aged 65 and older … Continue reading
Americans now spend same time on line as with traditional media
For the first time ever, Americans are spending as much time on line as they are with the TV’s, radios, and newspapers. Of the 26 hours they spend with media, 13 hours is online. And this growth has come rapidly … Continue reading
Proctor and Gamble moves ad focus to digital media
For the past 77 years, the way you sold soap, and other household products, was to sponsor daytime dramas, first on radio, then on TV. This year, Proctor and Gamble, the company that invented the soap opera, along with other … Continue reading
Smartphones change the game, again
Smartphones have moved from the “next big thing” to the “most essential thing.” That’s the conclusion of a study conducted by Jacob’s Media and Arbitron following smart phone users. Since picking up my Android phone last spring, I can only … Continue reading