Monthly Archives: May 2012

Local Ad Spending Moving More to Mobile and Online

For many years, local advertising was placed in the newspaper, local radio and TV stations, in outdoor and direct mail.  Today, local advertising is spreading quicklyonline.  According to a company that tracks local ad spending, BIA/Kelsey Media, local ad spending … Continue reading

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Online Sales Just keep Growing

So, how much do you think the average consumer will purchase online this year?  $100?  That’s so last decade.  Try $1042.00.  That’s right; Americans who buy online will spend just over a grand this year on e-purchases.  That’s millions of … Continue reading

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Smart Phone Penetration exceeds 50% in US.

Now it’s official.  Over half of the people with mobile phones in America have smart phones.  Among 25 to 34 year olds, smart phone penetration is about two thirds.  What does this all mean to you?  It means that almost half of … Continue reading

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