Enter the World of “Big Data”

Have you seen or heard of the term “Big Data?”  It’s a term used a lot in the news today as a catch for the digital explosion we’ve undergone over the past few years.  Gian Fulgoni, The Executive Chairman of ComScore, a company that measures the digital world, recently posted this list of interesting digital facts demonstrating the growth of “Big Data:”


  • Today’s smartphone would have been the most powerful computer in the world in 1985
  • 120 million people in the U.S.now own smartphones, up 30 million in just the past year
  • For $600 you can buy a disk that can store all of the world’s music
  • 30+ billion pieces of data are added to Facebook every month
  • 72 hours of video are added to YouTube every minute
  • By the end of 2012, comScore was capturing 1.4 trillion digital interactions per month
  • 92% of the world’s data was created in just the past two years
  • 30% of banner ads on websites are never seen by end users


All of these impact you if you do the marketing and advertising for your own business.  Certainly the number of smart phones has impacted our world in many ways.  Big stores like Target were getting hurt by smart phones as customers would visit their stores, check out displayed merchandise, then check their smart phone to see if they could get a better price for that item on line.  Usually, they could.  Target was fast becoming a free showroom for Internet Merchandisers like Amazon.  Just recently, Target announced that it was matching on line pricing in their stores in order to stay competitive.  Is this same thing happening to you?

Another fact in the list above talks about the amazing amount of video that’s being added to YouTube by the minute.  Web users, whether or laptops, smart phones, or tablets, love videos.  How many videos do you have posted on YouTube that are also viewable on your website?

And finally, don’t let that last stat about banner ads get you down.  The reason not all banner ads are seen is that some get pushed down the page where users never go.  Don’t buy the cheap banner ads that wind up at the bottom of a page.  Go for the ones along the top or upper sides.  They cost more for a reason.  Another stat that went along with this one, is that the average click through rate is about .1%.  That means that 1 out of every thousand users actually click on your banner to visit your website or landing page.  But don’t despair.  Consider that anyone who clicks on your ad probably has an interest in your produce or service, or they wouldn’t have clicked at all.  And when you consider the huge numbers of people who are exposed to your banner ad, you still wind up with a fairly sizable number of visitors to your site or landing page.

“Big Data” is too big to ignore.  Digital advertising is the fastest growing segment of all advertising.  You need to jump into the digital pool with your YouTube videos, search engine ads, social media, and online banner ads.  If all of this is a bit new and confusing, remember, that as an internet marketing agency, we here at King Marketing, Inc. partner with businesses in Fort Wayne and Northern Indiana to help them navigate and proft from the world of  “Big Data.”

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