In spite of the recession, here is a simple economic fact for anyone living or doing business in Fort Wayne: Almost 4,000 workers at the General Motors Assembly Plant will be receiving $7,000 bonuses in March. That means over $25 million dollars will be added to our local consumer economy during just one month. Of course, GM workers may decide to save their bonus, or pay off credit cards or other debts. Still, a chunk of that will still wind up getting inserted into our local economy starting in just a few short weeks.
In addition, a lot of tax returns should start arriving around the same time, making March potentially the biggest retail month in many years.
Prepare now for success. Make sure your web site is up to date. Plan a March or April sales promotion. Advertise.