Create a Marketing Plan that Works: Video Ideas You Should Try

video ideas

If you’re struggling to think of good video ideas for your company, you’ve come to the right place.

We’ve come a long way with regards to video marketing. Remember the days of hilarious local business commercials that would come on in the middle of the night? Though funny, they were rarely enticing enough to make you think about the product.

Now, we’ve got the video world at our fingertips. With video recording equipment and software becoming so affordable, most video marketing is done fast, cheap, and online. It’s all about building awareness around your brand with entertaining and informative videos.

It can be hard to keep coming up with decent video ideas, though. In this post, we’re going to go over a few that’ll have you pumping out new videos at will.

Introduce Your Company and Team

Branding over the internet is all about gaining familiarity with a product and the people that make it. One of the easiest and best videos you can make is something that explains what you do and introduces key members of your team.

If you can come across as being a likable authority in your field, your leads will turn into customers pretty fast. This is the perfect place to start with your videos. Have a goal in mind for what the video should achieve and start shooting.

Lean into the quality of your product and highlight the people that make it happen. If potential customers are able to learn a little more about the people behind the scenes, they’ll feel more connected to your products and conversion rates will go way up.

Announce Important Information

Using videos to make big announcements is a good way to draw positive attention to your company. Try to avoid overusing this. Instead, save it for the announcements that are particularly impactful, like new products/services or new hires.

This will keep your target market in the loop.

It’s important that you keep branding consistent across the board. When you do an announcement video, the announcement should come from the same one or two people and the videos should all have a similar look to them.

Product Demo’s & How-Tos

Many of the most successful video marketing tools involve posting product demonstrations and how-tos for your services. In the digital world, people are used to being able to look up how to do something.

Giving them a quick video about the function and purpose of your product/service will get a lot of views. When you release a new product, you should concurrently release a new video alongside it. They don’t have to be complicated and there are several ways in which you can shoot a product demo.

Customer Testimonials

Another great way to generate buzz around your brand is to have your satisfied customers come into your studio space and shoot testimonial videos. Testimonials remain among the most important tools for small businesses to build their brand. A large 88% of people trust online reviews as much as personal recommendations.

If your customers are dispersed all over the country, you could even have them film testimonials on their smartphones and send them in. Although it won’t look as professional, it’ll be more charming to see a compiled video of different people in different places praising your business.

Be Creative With Your Video Ideas

These are just a few video ideas, but don’t put a limit on the power of video marketing. Use your creativity to brainstorm different ideas, different ways to shoot, and how to build up your brand through the video medium.

You won’t regret it when your videos are getting hits and bringing more and more business to your company.

If you need help with video production and digital marketing for your business, visit our website. We can help you come up with and create enticing marketing videos for your Fort Wayne business. While you’re there, check out our blog to read more posts about the importance of SEO and digital marketing.

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