Growth in Social Media Use Covers both Young and Old

When working with a new Internet marketing client, there’s always one part of the meeting where people kind of go, meh.  Most of the people we talk to know about Facebook, and might even have a Facebook account.  They just don’t use it themselves, or just believe only their kids use it.  That was sort of true in the early years.  The Pew Research Center, non-profit, non-partisan organization, has been tracking Social Media usage since the beginning.  It’s called the Pew Internet & American Life Project, and this year’s data has just been released.  You can view the whole thing here, or look below for some highlights.


• First, 72% of online adults use social networking sites.  In 2005, it was 8%.  When it comes to your web marketing, social media is just too big to ignore.

• Next, 43% of online adults using social networking are over the age of 65.  So, yes, it is a younger crowd overall, but exclusive by any means to just kids.  Most of the growth in older demos has come in the last few years.
• The percentage of internet users who are on Twitter is about 18% double what it was in 2009.  Twitter usage among Internet users ages 18-29 is much higher, about 30%.
So, while Twitter is growing, it’s still not a huge on line media.  Just don’t overlook it in the future.
• The 18-29 year old age group uses social media the most, but all ages, all , ethnicities, and all income levels are using it.
Social Media is too big to ignore.  How long before you competition realizes this and starts to serve this large group of buyers you are completely ignoring.  Let’s get over the idea that Facebook is just for kids, and start building our social marketing efforts today.  You can sign up for Facebook free here, or you can work with an internet marketing company like King Marketing who can help you get started, and work with you month to month on your social marketing.
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