Page Load Speed. Why it Matters, and What you Need To Do.

Page Load Speed | HD Marketing and Design Fort Wayne Indiana Tips

More and more users are taking to the web for their everyday needs, and.this trend has several implications that site owners must pay attention to. One of these implications is page load speed. In this world of instant gratification, Google and consumers expect a web page to load quickly, in 2 seconds or less.

A Frustrating Experience

Page load speed can make or break your website. Let me paint you a picture: While browsing the Internet when you see a link that is interesting and you click the link. You wait… and wait… and wait.  Seconds later you frustratingly hit the back button.

You click the link again hoping that it loads faster, but it does not. This time you click the back button and never return. This phenomenon has a term… user bounce.

You will lose visitors to your site

It doesn’t matter how awesome your website is or how relevant your content is to the user. If your website is not optimized to  have a fast page load speed, you will lose users and potential customers

A rule of thumb is that you want your website to load above the fold in less than one second. Above the fold means that the content within the view of your screen without scrolling. This “one second rule” will keep users engaged enough to wait for the other content to load.


PageRank is used by Google as a way of measuring the importance of website pages. Basically, PageRank is what position your website is in on a search engine results page after a word or phrase has been searched. The position, or where you “rank” compared to the other results, is your PageRank.

Google ranks faster pages higher and slower pages lower or not at all. The algorithm Google uses determines PageRank based on relevant content and user experience. Google has publicly come out and announced that “page speed is now a ranking factor.”

There are several techniques to improve your page load speed. Here’s a brief list of what you can be done:

  • minify your css, javascript, and html files
  • optimize image sizes
  • utilize caching

If you are unsure if your website is using these page load speed techniques, we offer a free website audit. We check your page load speed and other important SEO best practices. Submit your site to us for a Free SEO Review to find out how your website is performing!

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