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Tag Archives: TV advertising
Smart phones continue to change the way people use media. Emarketer projects for 2013 that Americans will spend more time every day with digital media, five hours and nine minutes, than they do watching TV, four hours and 31 minutes … Continue reading
When companies invest four million dollars to run a single thirty second commercial in the most viewed sporting event of the season, they expect a big audience, and a big response to their ad. Last Sunday, Dodge Ram Trucks received both. It … Continue reading
It seems as if everyone here in Fort Wayne was watching the BCS championship game Monday night, but what did the rest of the country think of what turned out to be a less than exciting match up. According to … Continue reading
In September 2012, there were 289 millions people in the United States who owned at least one TV. In that same month, there were 278 millions people in the United States using the internet. This according to Nielsen’s U.S. Consumer … Continue reading