What is content marketing?

what is content marketing

Utilizing Quality Content to Grow your Business

If you’ve been in business for a while, you might have heard people say “content is King.” But what exactly does that mean? What can great content do for your business? What makes great content and why does it matter for your website? Here are a few reasons why content truly is king, and what it can do to help your business.

Great Content means Great Authority

In the world of Internet Marketing, your website’s authority has a direct impact on how well you rank. Think of it in terms of Facebook. Let’s say you post a picture of the delightful quesadilla you had for lunch, and nobody “likes” it. On the other hand, your friend just posted a picture of her newborn baby, and her post is blowing up with “likes” and “congratulations.” Which post do you think Facebook will give preference to?

When it comes to Search Engine Optimization, authority is everything. The more outside links your website has, linking back to your site, the more search engines view you as a “respectable source,” which will boost your rankings. The only truly effective way to gain links is to create great content that is actually worth sharing. When it comes to creating content, keep in mind that it is “quality over quantity” every time.

Content Marketing means Keywords

In order for people to find your site, you must consider what people are typing in the search box when looking for your product or service. Words and phrases that people are searching for contain keywords. In order for your website to rank well for a particular search, and for a prospective customer to find you when they search, these keywords must be on your web site.

Search Engines use algorithms and web crawlers to look at your website, and determine if it is relevant or not. Relevancy has a lot to do with which keywords you use and how many keywords your content contains. That being said, if you stuff your site with keywords for the sole purpose of ranking better, your search engine ranking will reflect poorly, and your site can even be penalized. Therefore, it is important to first and foremost create great content. Once you have great content, then you can begin to make sure you include keywords relevant to your web site to help your content be found.

When selecting keywords, make sure that you put yourself in the shoes of potential customers. Ask yourself what they would possibly be searching for if they were in need of your product or service. Be sure to choose keywords that are natural and common.

Content Marketing means Viral Content

Along with creating authority and the opportunity for keywords, great content can mean viral content. When you are writing for your site, it is important that you create content that people want to read. Rather than writing your content for web crawlers, if you write your content for people, your rankings will go up.

Never underestimate the power of viral content. If you write a truly great article that offers helpful advice or even just a few laughs, people are much more willing to share it on Facebook, or link to it in their blogs.

Content Marketing at HD Marketing & Design

By now, you should know that quality content and a solid web presence can help your business explode! If you need help creating content including website copy and blog posts, contact HD Marketing & Design in Fort Wayne today. With years of experience in online marketing, advertising, and web design, we can help you create quality content to help you get found and grow your business.

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