What to Look for In a Web Designer

what to look for in a web designer

It doesn’t matter how small your business is. You may even be self-employed, but you still need a website. Even the smallest of businesses need a website in order to succeed in today’s digital world.

However, we understand that not everyone has the technical knowledge required or the time to learn. As a result, it may be best to hire some outside help and look for a web designer.

A quick Google search will show you that there are millions of different designers worldwide, and likely hundreds in your area alone. How can you know you’re getting the right one for your site?

Here are a few tips on what to look for in a web designer to help you along.

Expertise and Knowledge

Today’s access to technology causes a bit of a conundrum for businesses looking for designers. Since coding and web design are such open-ended terms, virtually anyone can call themselves a web designer.

It’s important that you check potential candidates to make sure they know their stuff. Ask a few questions about their knowledge.

For instance, what coding language is best for building a site like yours? What types of coding software do they use?

Furthermore, make sure that before you agree to hire them, you’ve seen examples of their work. Most web designers have an extensive portfolio ready to go, so let their work speak for itself.

A web designer’s portfolio speaks volumes more than any business card or recommendation. Take your time and closely analyze the websites they’ve built. Remember, this website is going to represent your business. It needs to look great.


Aside from their previous body of work, few factors are as important as a designer’s ability to deliver on time. After all, a business without a website practically doesn’t exist.

Sit down with your designer and ask how long they think the project will take. It wouldn’t be a bad idea to go so far as to set up a weekly schedule.

Meet at least once before signing off on the final project. It is your site, after all, you should have some input before it goes live.

Of course, a little patience on your part is required. Great websites can’t be built in the snap of a finger. They take time, so give your web developer the time they need to work.

Professionalism and Openness

Finally, when determining what to look for in a web designer, don’t overlook professionalism. Your web designer is someone you’re going to work closely with for a little while, so make sure they’re someone you like.

Pay close attention to how they communicate with you. Are they conversing with you or talking down to you? Are they responsive or do you have to call and text them a dozen times before getting a response?

These may seem like minute details in the scheme of things, but a designer’s professionalism tells you a lot about them.

Still Not Sure What to Look for in a Web Designer? Let Us Help

We here at HD Marketing and Design are here to help your business succeed. Whether your website needs a complete overhaul or just a few changes, we’d love to earn your trust.

Get in touch with us today and get your business back online!

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